The 3rd Annual TOLA Expo 2023 will take place on May 3-4, 2023, at the World Trade Mart in Dallas, which is adjacent to the World Trade Center in Texas.

The South-Central sales territory is comprised of Texas, Oklahoma, Louisiana, and Arkansas and the region is known as TOLA.

Residential Integrators from all four states are invited to attend the 3rd Annual TOLA Expo, hosted jointly by Samsung Electronics and five premier firms: Bell & McCoy Integrated Solutions, Elite 3 Pro, The Lucas Sales Group, Momentum Marketing and New Era Marketing.

The cooperative sales representative Expo brings together in the CI industry’s best brands, press, education, and regional integrator attendees. This year, on May 2, 2023, the day before the opening of the TOLA Expo, there is a special by-invite-only VIP event for the local specifier community, including interior designers, builders, and architects. During this five-hour event, there will be exhibitor booth tours, CEU-accredited courses, and a cocktail party to close. 

The 2023 TOLA Expo has grown and expanded substantially, adding more floor space, more exhibitors, expanded technology categories such as lighting and shading, and new educational courses. There will be a dedicated “dark room,” allowing video manufacturers to showcase their latest and greatest in the ideal environment. 

The show is also home to Samsung’s new experience center (TM 4604), which will be open during the TOLA Expo and showcasing the latest video technology, including Direct View LED.

The show will be held in the atrium of the World Trade Mart, and will feel even bigger than last year because there are no ceiling restrictions for exhibitor booths. It is open from the floor to the ceiling of this four-story building. 

Many industry brand leaders will be exhibiting at the event, such as Crestron, A/V Pro Edge, Lutron, Origin Acoustics, Control4, Epson, and Bowers & Wilkins, to just name a few. Attendees can stroll at their leisure throughout the exhibits without cramped aisles and overcrowded exhibitor booths while getting face time with the brand ambassadors.

Knowing that education is a key driver for salespeople, PMs, technicians, and business owners, free education courses will be offered throughout the Expo timeline at the Trade Mart’s world-class business center. There will also be a dedicated training space where Lutron will host various certification and training courses during that same week.

To learn more about the 2023 TOLA Expo and how to register, Click Here.

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