IFA Berlin, an electronics industry event for consumer electronics and home appliances, is gearing up for a full-scale and real-life return to the exhibition halls and fairgrounds of Messe Berlin.
In 2020 the show saw a deliberately small-scale “special edition” of IFA Berlin, extending the invitation-only real-life presentations and meetings with a virtual exhibition and event space. With the world on course to emerge from the pandemic, the organizers are now seeing huge interest from brands, manufacturers and retailers across all industry sectors, who want to come to Berlin and see products and innovation in action once again. IFA Berlin 2021 will take place from 3 to 7 September. Some exhibition segments are seeing unprecedented levels of interest and are already reserved by more than 80%.
“IFA Berlin is the world’s most inspiring tech event, and completely unique in its depth and breadth of showcasing the global technology industry – from start-ups to the biggest consumer electronics brands in the world,” says Martin Ecknig, CEO of Messe Berlin.
“The message we hear from our industry is loud and clear: ‘Tech is Back in Berlin’ and ready to meet with retailers, media and consumers – safely, but in real life.”
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