Hartmann & Forbes Brings Ultra Luxury to Motorized Shades Market

Hartmann & Forbes’ CEDIA Expo Virtual session explores hand-woven shades made from natural fibers with ornate designs to target the top end of the market.

Hartmann & Forbes Brings Ultra Luxury to Motorized Shades Market

Hartmann & Forbes offers more than 500 different shading materials, many of which are planted, grown and harvested by the company.

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There’s high-end… and then there is ultra-high-end. Shade manufacturer Hartmann & Forbes is a two-decade-old provider of hand-woven window coverings made from natural fibers and sustainable materials that definitely bring luxury to the window covering space.

Where else can an integrator find options like hand-stitched designs that mimic historical patterns, woven-to-size grass and papyrus weaves, or elegant shades made with obscure materials like arrow root, vetiver and ramie. Remarkably, the company even plants, grows and harvests all its own materials to construct the shade.

Indeed, Hartmann & Forbes’ array of more than 500 different hand-crafted shade selections is not aimed at everyday projects, but is targeted for the top 5% of projects where integrator’s clients want the ultimate aesthetic option.

“Our products don’t have MSRPs because they are not sold to consumers at all,” says Kristopher Grytten, automation specialist at Hartmann & Forbes. That also gives integrators pricing flexibility with their clients.

The Tualatin, Ore.-based company has primarily targeted the design community, but started targeting custom integrators about five or six years ago, according to Grytten. Today, the company has about 250 custom integration companies as regular clients.

Why Designers Like Hartmann & Forbes

It’s pretty obvious as to why designers are attracted to the company’s shades. Besides the high-quality materials, the hand-woven process allows the shades to be completely seamless up to a massive 180 inches wide. The shades are made-to-order.

“That’s the longest width in the industry,” claims Grytten. That means no more having to couple shade fabrics together to fill a large window or worrying about matching motor speeds on two adjacent shades. It also means fewer opportunities for light gaps between shades.

The company also makes standard materials used for darkening shades and other dual-shade applications. Dealers can order samples at no charge and the company offers a showcase kit for showrooms. Integrators also have access to Hartmann & Forbes’ 23 design showrooms scattered across North America.

Hartmann & Forbes also has a designer rebate program that allows both integration companies and interior design firms to make an equitable amount on a project, no matter which trade was responsible for the referral.

Grytten describes other shade manufacturers’ products as “functional,” noting that in many cases they are made from plastic fibers.

“For 95% of dealers’ projects, that is OK, but for our products, integrators can sell on weave and design,” he adds.

At the upcoming CEDIA Expo Virtual Experience, Hartmann & Forbes will be presenting a training course on “The Business Side of Shades.” The session will delve into the lucrative space of luxury shades how to work with designers and how to “go beyond just exposed roller shades,” says Grytten. The course takes place Wednesday, September 15 at 6:30 p.m. EDT.

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.


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