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Access Control | CEPro 100 | News | Security
October 6, 2022

ASSA ABLOY Acquires DoorBird

ASSA ABLOY adds DoorBird to its growing stable of access control brands. DoorBird is the No. 3 video doorbell brand among the CE Pro 100.
Jason Knott  

In addition to video doorbells, DoorBird makes access control door entry systems.

Article:
Access Control | CEPro 100 | News | Security
October 6, 2022

ASSA ABLOY Acquires DoorBird

The ASSA ABLOY Group has acquired 100% of the shares in Bird Home Automation GmbH, the makers of the popular DoorBird video doorbell. The aim is to further expand and scale the business in the coming years in view of changing market requirements. Terms were not disclosed.

ASSA ABLOY already has a dominant position in the smart lock space, with its Yale, Kwikset, Baldwin and August brands holding four of the top five market share spots in the 2022 CE Pro Brand Analysis. DoorBird is the No. 3 most-used brand of video doorbells in the study, with 36% of CE Pro 100 companies using it. Only Amazon Ring and Snap One/Control4’s Chime video doorbells are more used.

Sascha Keller, CEO of Bird Home Automation, comments, “Having founded DoorBird in 2014 and continuously developed it since then, we have had an incredible journey and built a very successful business. To continue to grow and scale the company, we concluded that it was time to find a new owner to take the company forward and help it thrive in the years to come. ASSA ABLOY emerged as the best candidate to acquire DoorBird. They bring a wealth of technology, resources and capabilities to support the continued success of our business.”

“I look forward to welcoming DoorBird and their employees into the ASSA ABLOY Group. DoorBird is a strategic technological addition to the ASSA ABLOY Group and will reinforce our offering with IP door intercom and provide complementary growth opportunities, ” says Nico Delvaux, President and CEO of ASSA ABLOY.

ASSA ABLOY has the size and scale to further invest in the relevant market sector and further expand the DoorBird brand as part of its smart home and access control offering.

Cast Your Vote for the 2023 CE Pro Quest for Quality Awards!

CE Pro urges integrators to recognize their suppliers that go above and beyond to deliver premium support and service. Cast your vote today to recognize the services (not the products) from your favorite manufacturers and distributors.

Cast your vote today!

Bird Home Automation develops and manufactures high-quality IP-based video door intercoms, access control devices, indoor stations, and accessories under the trademark “DoorBird.” The company’s headquarters and production plant are in Berlin, Germany, with a sales office in San Francisco and Jacksonville (FL).

Being part of the ASSA ABLOY Group offers both companies the opportunity to better serve their customers and develop new opportunities for the future through the complementary capabilities of both companies.

ABOUT THE AUTHOR

Jason Knott
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Jason Knott:
Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.
View Jason Knott's complete profile

ARTICLE TOPICS

Access Control • CEPro 100 • News • Security

ARTICLE TAGS

Assa Abloy • CE Pro 100 • DoorBird • Mergers and Acquisitions • Video Doorbells

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