All In Sales/Marketing
Luxury Institute advises high-end integrators organize by market segments, not by product categories, and manage their client data directly.
Jason Knott · April 12, 2021
Home Technology Association webcast focuses on sales closing ratio versus lead-generation as key to success.
Jason Knott · April 02, 2021
Synnex is buying Tech Data from private equity company Apollo Global Management Inc. in a deal that grows the company’s reach to over 100 countries.
CE Pro Editors · March 22, 2021
Many integrators use social media to advertise their company, but business consultant Tom Stimson says social media can also help build long-term relationships with customers.
D. Craig MacCormack · March 22, 2021
Understand why close percentage is the most important metric in determining your company’s success, and how you can work on increasing it.
CE Pro Editors · March 12, 2021
Digital Installers in Santa Monica, Calif., offers free movie night for eight in its showroom as grand prize for Super Bowl contest.
Jason Knott · February 05, 2021
Will 2021 be the year your company turns the tide on selling service? OneVision Resources’ Joey Kolchinsky & Jason Griffing outline the path to more profits.
Arlen Schweiger · January 15, 2021
Matt Montgomery of TYM Smart Homes & Home Theaters, Just Add Power’s Taft Stricklin and Cody Crossland of distributor BlackWire Designs shed light on dealing with VIPs.
Arlen Schweiger · December 11, 2020
Nortek Control has announced that it has selected Audio Americas as its new sales representative in Latin America and the Caribbean, expanding its presence in the region. This announcement is retroactive to December 1, and Nortek points out that Audio Americas will provide technical sales support to distributors, integrators and consultants for all Nortek Control […]
Robert Archer · December 07, 2020
To aid integrators with smart home sales, education and demonstration, Savant now offers virtual tours of its New York City facility and breadth of technologies.
Arlen Schweiger · October 29, 2020