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All In Sales/Marketing

3 New Rules for Reinventing Your Luxury Business Model

Luxury Institute advises high-end integrators organize by market segments, not by product categories, and manage their client data directly.

Jason Knott · April 12, 2021

HTA Sales Close webcast

HTA Webcast: Top Integrators to Share Secrets for Sales Success

Home Technology Association webcast focuses on sales closing ratio versus lead-generation as key to success.

Jason Knott · April 02, 2021

Synnex Buys IT Distributor Tech Data for $7.2B

Synnex is buying Tech Data from private equity company Apollo Global Management Inc. in a deal that grows the company’s reach to over 100 countries.

CE Pro Editors · March 22, 2021

How Social Media Can Help Foster Long-Term Relationships with Customers

Many integrators use social media to advertise their company, but business consultant Tom Stimson says social media can also help build long-term relationships with customers.

D. Craig MacCormack · March 22, 2021

HTA Certified Electronic Concepts

Lose the Leads Mentality & Focus on Closing Percentage

Understand why close percentage is the most important metric in determining your company’s success, and how you can work on increasing it.

CE Pro Editors · March 12, 2021

L.A. Integrator’s Super Bowl Contest Highlights Showroom

Digital Installers in Santa Monica, Calif., offers free movie night for eight in its showroom as grand prize for Super Bowl contest.

Jason Knott · February 05, 2021

CE Pro Podcast OneVision Resources service business

CE Pro Podcast #39: How to Enable Change & Embrace Service Business

Will 2021 be the year your company turns the tide on selling service? OneVision Resources’ Joey Kolchinsky & Jason Griffing outline the path to more profits.

Arlen Schweiger · January 15, 2021

CE Pro Podcast luxury clients Just Add Power Blackwire TYM

CE Pro Podcast #36: Level Up Your Luxury Client Experience Game

Matt Montgomery of TYM Smart Homes & Home Theaters, Just Add Power’s Taft Stricklin and Cody Crossland of distributor BlackWire Designs shed light on dealing with VIPs.

Arlen Schweiger · December 11, 2020

Nortek Names Audio Americas Sales Rep in Latin America

Nortek Control has announced that it has selected Audio Americas as its new sales representative in Latin America and the Caribbean, expanding its presence in the region. This announcement is retroactive to December 1, and Nortek points out that Audio Americas will provide technical sales support to distributors, integrators and consultants for all Nortek Control […]

Robert Archer · December 07, 2020

Savant Experience Center showroom virtual demo

Savant Booking Virtual Experience Center Showroom Demo Tours

To aid integrators with smart home sales, education and demonstration, Savant now offers virtual tours of its New York City facility and breadth of technologies.

Arlen Schweiger · October 29, 2020