By looking at how businesses and individuals buy today versus the recent past, integrators can get a good idea of how the roles of buyers, sellers and marketers have undergone a paradigm shift.
CE Pro Editors · September 20, 2021
Industry marketing company One Firefly is the No. 2,684 fastest-growing company in the U.S. according to Inc. magazine with 152% growth over the past 3 years.
Jason Knott · August 23, 2021
Veteran industry consultant Dave Chace rebrands his educational and training company as COGENT360 with focus on VR and design.
Jason Knott · August 17, 2021
H-P Products explains how dreaded ‘after-vacuum smell’ or ‘after-vacuum haze’ are tell-tale signs CVAC can improve IAQ.
Jason Knott · July 19, 2021
AVS Concepts in Ankeny, Iowa, uses subtle sales technique using motorized MantelMount units as part of documentation discussion with clients.
Jason Knott · July 09, 2021
Shifting the CE Pro 100 Brand Analysis leaderboard takes innovation, good timing, reliability and more – like whole-house automation has experienced in the past 15 years.
Arlen Schweiger · June 11, 2021
Former sonnen and Lutron exec Jessica Weiss will oversee One Firefly’s expanding marketing portfolio for custom integrators.
CE Pro Editors · June 01, 2021
Digital marketing agency One Firefly has appointed industry veteran Jessica Weiss as Manager of Marketing & Corporate Programs. This newly-formed position is a result of One Firefly’s continued growth that has seen the organization achieve Inc 5000 status and expand to become a leading marketing agency. A long-time industry veteran, Jessica Weiss brings a wealth […]
CE Pro Editors · June 01, 2021
Luxury Institute advises high-end integrators organize by market segments, not by product categories, and manage their client data directly.
Jason Knott · April 12, 2021
Home Technology Association webcast focuses on sales closing ratio versus lead-generation as key to success.
Jason Knott · April 02, 2021
FEATURED RESOURCE
We have information on new products that were under embargo heading into CEDIA Expo 2021!
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