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All In Sales/Marketing

Analyzing the New Roles of Buyers, Sellers, and Marketers in Modern AV Landscape

By looking at how businesses and individuals buy today versus the recent past, integrators can get a good idea of how the roles of buyers, sellers and marketers have undergone a paradigm shift.

CE Pro Editors · September 20, 2021

One Firefly Named to Inc. 5000 List of Fastest-Growing Companies

Industry marketing company One Firefly is the No. 2,684 fastest-growing company in the U.S. according to Inc. magazine with 152% growth over the past 3 years.

Jason Knott · August 23, 2021

Training Allies Rebrands as COGENT360

Veteran industry consultant Dave Chace rebrands his educational and training company as COGENT360 with focus on VR and design.

Jason Knott · August 17, 2021

Central vacuum H-P Products

Central Vacuums Are Entree for Indoor Air Quality Conversations

H-P Products explains how dreaded ‘after-vacuum smell’ or ‘after-vacuum haze’ are tell-tale signs CVAC can improve IAQ.

Jason Knott · July 19, 2021

mantelMount AVS Concepts

Integrator Finds Ingenious Way to Sell Over-Fireplace TVs

AVS Concepts in Ankeny, Iowa, uses subtle sales technique using motorized MantelMount units as part of documentation discussion with clients.

Jason Knott · July 09, 2021

CE Pro 100 Brand Analysis automation companies

Shaking Up Market Share Requires Some Patience

Shifting the CE Pro 100 Brand Analysis leaderboard takes innovation, good timing, reliability and more – like whole-house automation has experienced in the past 15 years.

Arlen Schweiger · June 11, 2021

one firefly jessica Weiss

One Firefly Names Jessica Weiss Manager of Marketing & Corporate Programs

Former sonnen and Lutron exec Jessica Weiss will oversee One Firefly’s expanding marketing portfolio for custom integrators.

CE Pro Editors · June 01, 2021

Jessica Weiss One Firefly

Jessica Weiss Joins One Firefly as Manager of Marketing & Corporate Programs

Digital marketing agency One Firefly has appointed industry veteran Jessica Weiss as Manager of Marketing & Corporate Programs. This newly-formed position is a result of One Firefly’s continued growth that has seen the organization achieve Inc 5000 status and expand to become a leading marketing agency.  A long-time industry veteran, Jessica Weiss brings a wealth […]

CE Pro Editors · June 01, 2021

3 New Rules for Reinventing Your Luxury Business Model

Luxury Institute advises high-end integrators organize by market segments, not by product categories, and manage their client data directly.

Jason Knott · April 12, 2021

HTA Sales Close webcast

HTA Webcast: Top Integrators to Share Secrets for Sales Success

Home Technology Association webcast focuses on sales closing ratio versus lead-generation as key to success.

Jason Knott · April 02, 2021