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All In Sales/Marketing

Integrator Invests $45,000 in Outdoor LED Store Signage

Stereo & Video Center in Tyler, Texas, gives its storefront a facelift, including a new giant outdoor Prismview LED display.

Jason Knott · October 17, 2019

5 Myths Most Integrators Fall For When Creating Company Websites

Integrators may be monitoring their traffic too much and not focusing on other important aspects of their websites, so read on to learn what’s important and what’s a myth!

CE Pro Editors · October 04, 2019

simPRO at CEDIA Expo 2019

CEDIA Expo Preview: simPRO to Dispel Myths Surrounding Cloud-Based Software

Software provider simPRO to spell out realities of using cloud-based software in Tech Talk panel discussion at CEDIA Expo.

CE Pro Editors · September 05, 2019

Rep Outfits $90K Van for Coastal Source Audio Demos

New England manufacturers’ rep Jarmac Group equips Nissan NV Sprinter van with Coastal Source gear to yield 90% sales closing ratio.

Andrew Nichols · July 29, 2019

5 Dolby Atmos Scenes and Music Videos to Demo for Clients

Specific scenes from Blade Runner 2049, Baby Driver and Bohemian Rhapsody, along with videos from Imagine Dragons and Hans Zimmer are great new demo scenes to show clients.

Richard Fairbrother · July 12, 2019

5 Effective Steps to Sell More Home Theater

Using the QDEOC (Question, Demo, Educate, Options and Close) technique can help boost your two-piece projection home theater sales.

CE Pro Editors · July 01, 2019

5 Tips on How to Make Your Installation Projects Award Worthy

The secret to crafting your CE Pro BEST Project Awards submission to improve its chances of winning.

Lisa Montgomery · June 14, 2019

Selling from the Field: Why Isn’t it a ‘Thing’?

Technologists in the field could be the best sales and customer-experience assets in a home-tech company. Are you exploiting them?

Julie Jacobson · June 10, 2019

CE Pro 100 in 2019: Lighting, Recurring Revenue, AI, and Efficiencies

Members of the CE Pro 100 share thoughts on which new technology categories and markets they plan on expanding into, shoring up operations efficiencies, hiring and retaining talent, customer service and RMR strategies.

Arlen Schweiger · June 05, 2019

5 Lingering Myths About 4K Home Theater

Most integrators are not really selling 4K display performance and don’t understand the difference between UltraWide Cinema at 16:9 or 2.4:1.

Jason Knott · June 04, 2019