Sales/Marketing
My Sad Custom Integration Experience
Our editor's negative experience with a custom integrator begs the seemingly-simple question, "can CE professionals score more by improving communication?"
Jun 27, 2022
A YouTube Star Is Born: Next Level Distribution Takes Marketing to the Next Level
Mark Garijanian of Next Level Distribution creates hilarious music video parodies of Hall & Oates among others to launch monthly promotions.
Jun 23, 2022
Proactively Sell Lighting Using a Showroom
Integrators convert small areas in their showrooms into ‘lighting labs’ to close more deals selling lighting.
Jun 15, 2022
Selling Smart Locks? Target This Demographic
Home tech dealers selling smart locks should secure vacation property owners with connected smart locks as clients.
Jun 15, 2022
11 Steps to Get Started (and Be Successful) in Selling Lighting Fixtures
Leaning on vendors, starting small, and deciding whether to add an electrical division are important factors when selling lighting fixtures.
Jun 14, 2022
3 Technology Sales Proposal Tips to Help You Close
Asking good visualization questions, using video and offering fewer options are effective elements in good technology sales proposals.