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All In Sales/Marketing
CE Pro 100 Brand Analysis automation companies

Shaking Up Market Share Requires Some Patience

Shifting the CE Pro 100 Brand Analysis leaderboard takes innovation, good timing, reliability and more – like whole-house automation has experienced in the past 15 years.

Arlen Schweiger · June 11, 2021

one firefly jessica Weiss

One Firefly Names Jessica Weiss Manager of Marketing & Corporate Programs

Former sonnen and Lutron exec Jessica Weiss will oversee One Firefly’s expanding marketing portfolio for custom integrators.

CE Pro Editors · June 01, 2021

Jessica Weiss One Firefly

Jessica Weiss Joins One Firefly as Manager of Marketing & Corporate Programs

Digital marketing agency One Firefly has appointed industry veteran Jessica Weiss as Manager of Marketing & Corporate Programs. This newly-formed position is a result of One Firefly’s continued growth that has seen the organization achieve Inc 5000 status and expand to become a leading marketing agency.  A long-time industry veteran, Jessica Weiss brings a wealth […]

CE Pro Editors · June 01, 2021

3 New Rules for Reinventing Your Luxury Business Model

Luxury Institute advises high-end integrators organize by market segments, not by product categories, and manage their client data directly.

Jason Knott · April 12, 2021

HTA Sales Close webcast

HTA Webcast: Top Integrators to Share Secrets for Sales Success

Home Technology Association webcast focuses on sales closing ratio versus lead-generation as key to success.

Jason Knott · April 02, 2021

Synnex Buys IT Distributor Tech Data for $7.2B

Synnex is buying Tech Data from private equity company Apollo Global Management Inc. in a deal that grows the company’s reach to over 100 countries.

CE Pro Editors · March 22, 2021

How Social Media Can Help Foster Long-Term Relationships with Customers

Many integrators use social media to advertise their company, but business consultant Tom Stimson says social media can also help build long-term relationships with customers.

D. Craig MacCormack · March 22, 2021

HTA Certified Electronic Concepts

Lose the Leads Mentality & Focus on Closing Percentage

Understand why close percentage is the most important metric in determining your company’s success, and how you can work on increasing it.

CE Pro Editors · March 12, 2021

L.A. Integrator’s Super Bowl Contest Highlights Showroom

Digital Installers in Santa Monica, Calif., offers free movie night for eight in its showroom as grand prize for Super Bowl contest.

Jason Knott · February 05, 2021

CE Pro Podcast OneVision Resources service business

CE Pro Podcast #39: How to Enable Change & Embrace Service Business

Will 2021 be the year your company turns the tide on selling service? OneVision Resources’ Joey Kolchinsky & Jason Griffing outline the path to more profits.

Arlen Schweiger · January 15, 2021