This Home Technology Association (HTA) is hosting a one-hour webinar on Wednesday, November 17th at 11am PT / 2pm ET open to all integrators. This webinar is a MUST for everyone in Sales, Marketing & Business Development (if you are not familiar with who and what the HTA is, see the Home Technology Association Overview subheading below.)
The HTA’s webinar, titled 7 HTA Certification Hacks You Must Use to Increase Your Profits AND Sales’ will show you how HTA Certification helps qualified integrators close more sales, faster, and at an overall higher ticket price. Topics include:
1 – Differentiation – The HTA Elevator Pitch
2 – The Silent Salesperson – HTA Branding
3 – Sticker Shock Deflection – The HTA Budget Calculator
4 – Drawing the Line – Ammunition for your existing trade partners to dig in and defend you against low-ballers
5 – Credibility & Earned Respect – Door opener for new trade partner relationships
6 – Education – Let HTA do the Selling for You
7 – Connections – It’s Who You Know
Home Technology Association Overview
The Home Technology Association launched in August 2017 to help homeowners and trade partners (architects, builders, interior designers, etc.) hire the most qualified integrators. To deliver on this objective, the HTA and their all-star Board of Advisors created the industry’s first standard of excellence for integration firms.
HTA Certification is to integrators as GIA Certification is to the best diamonds, 5-star safety ratings are to the safest cars, and Michelin Stars are to the best restaurants. The HTA standard is clearly defined on their consumer-facing website, and once a prospect learns of the HTA standard they almost always hire an HTA Certified firm. The HTA expects only 10% of residential integrators will meet their rigorous certification standards.
Their consumer-facing technology budget calculator has become a popular prequalification tool and a way to deflect sticker shock away from the integrator and on to an authoritative and neutral resource (CE Pro recently embedded the HTA technology budget calculator elsewhere on this website). Many of their educational articles support the performance-oriented systems that the best integration firms specify.
Over 200 of the nation’s best integrators are currently benefitting from being HTA Certified and using the sales & marketing tools certification provides. See more benefits on their website’s FAQ page, including testimonials from HTA Certified integrators. And be sure to register for their webinar by clicking the link below.
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