It’s not just me, your humble amateur cryptocurrency owner, who thinks it’s high time integrators start getting more involved in the mysterious world of Bitcoin. Kalkine Group CEO Kunal Sawhney says AV and IT integrators who don’t jump on board now are missing out.

“Technology underpins the world of audio and video integration and the digital currency realm,” Sawhney wrote, partly in response to my recent blog post on why AV integrators should accept Dogecoin and other forms of cryptocurrency as payment for their work.

“The former enables organizations to make the best use of AV equipment, and the latter is changing the way we undertake financial transactions. AV integrators are providers of Internet of Things (IoT) services, integrating equipment such as projectors, speakers, and software into a unified system,” says Sawhney.

“Cryptos are also revolutionizing finance by infusing in it a decentralized tech called blockchain,” he says. “The common thread between AV integration and digital currencies is their growing acceptance around the world—and it may be the right time for AV integrators to contemplate how to infuse the digital currency ecosystem to become more efficient.”

Why AVTweeps Should Embrace Crypto

AV and resimercial integrators have “the competence to connect things and combine systems for seamless interaction,” says Sawhney. “Although digital currencies do not have a stable status and are yet to be universally accepted as payment methods, it promises seamless transfer of money using advanced tech.

A Transition into Landscape Lighting

Landscape and architectural lighting create a magical and elegant ambiance for homeowners. The outdoor lighting industry has always been a phenomenal one and continues to grow in popularity. Now is the ideal time to learn more about this rapidly growing and highly profitable industry. Join our panel of esteemed lighting experts that will dive into why it’s time for integrators to rethink their role in the outdoor lighting industry. Register Now! 

“This advanced tech is the distributed ledger that is immutable and decentralized. Digital currencies such as bitcoin have played a key role in promoting the wider adoption of blockchain technology,” he adds.

“Today, financial institutions worldwide are studying how blockchain can add more security to their IT infrastructure. AV and IT integrators can also explore this aspect to make their systems more robust,” says Sawhney.

So, this isn’t just about banking on a volatile form of payment at a time when every dollar matters for AV and IT integrators. It’s also about the opportunities those same integrators have to help their customers embrace the cryptocurrency world and jump into it with their clients as well.

“Blockchain adoption is picking up, and the world of AV and IT integration is likely to pursue this tech to improve client experience,” says Sawhney. “It also creates an opportunity to look favorably toward cryptocurrencies.

“AV integrators not only install the system but also provide maintenance and scaling services. Adopting digital currencies as a mode of payment for these services can add more value since the entire system can then be underpinned by advanced tech,” he says.

I know many readers scoffed at the notion of managed services as a viable way to make money for their AV and IT integration firms for years, so I expect much the same reaction when it comes to cryptocurrency. You’re a skeptical group by nature—and that’s OK.

I’m not saying there are no risks to a payment system that relies entirely on cryptocurrency–or security issues that still need to be ironed out, but please remember when I become a Dogecoin millionaire someday: I told you so.

This article originally appeared on our sister publication Commercial Integrator‘s website.