Distributor DOW Electronics Rebrands

DOW Electronics changes name to DOW Technologies to reflect its current and future business strategy more effectively.

Distributor DOW Electronics Rebrands

Chips Yodzis (left), chairman, and John Yodzis, CEO, announce the rebranding of DOW Electronics as DOW Technologies.

Tampa, Fla.-based distributor DOW Electronics has announced that it has changed its name to DOW Technologies. The new name reflects the company’s long history while better aligning with its current and future business strategy.

DOW began as a local television repair parts distributor that has grown over 60 years into a national distributor of consumer products and technology solutions that connect and improve customers lives. The breadth of products and services that DOW now offers has outgrown the product offerings suggested by the use of ‘Electronics’ in the company name.

The new name, DOW Technologies, reflects a company culture that is engaged with the technological solutions it offers. DOW utilizes the products and technologies within its own offices and distribution centers to be more efficient and to have an enhanced work environment. DOW’s employees value living with the products in their homes and vehicles to better understand their features and capabilities. The brand and culture of DOW Technologies reinforces knowing and experiencing the products and services offered to better support its customers.

“We are very excited to make this name change to better reflect our business activity and goals,” says President & CEO John Yodzis. “This decision is not being taken lightly as DOW Electronics has been our family business for over 45 years. We wanted to make sure we honored our history while looking forward to the future of the company.”

“I am very happy with the strategy and execution the company has undertaken in the past few years that has led to this moment,” adds executive chairman Chip Yodzis. “This name change reflects a strategy and future direction that is very exciting for DOW.”

DOW Technologies has eight locations serving Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Kansas, Louisiana, Maryland, Mississippi, Missouri, Nevada, New Jersey, New Mexico, New York, North Carolina, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Puerto Rico, the US Virgin Islands, Virginia, and Washington, D.C.

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.




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