It’s easy to get caught up in the “Googlization” of your company by focusing on generating leads, either from your website, attending local home shows, or even buying lists of real estate transactions in your local area. Indeed, in today’s era it’s easy for integrators to spend energy on lead generation to expand their business.

And to a certain extent, you can close a sale if you haven’t generated a prospect. But the REAL secret to sales success is not be measured by leads, but by actual sales. But the key to success both from a revenue and profit standpoint is measured by actual sales, not by the number of leads you can generate.

But what are the keys to sales success? Every integrator has heard the various sales mantras:

• “Nose-to-nose is the way to close.”
•  “It’s all about the demo.”
• “Don’t sell with your own wallet.”

HTA Webcast: April 21, 2 p.m. EDT

To help integrators boost their closing rates, the Home Technology Association (HTA) is hosting a FREE webcast on Wednesday, April 21 at 2 p.m. EDT entitled, “You Don’t Need Leads…You Need CLOSES Dummy!”

The event will feature four leading custom integrators from across the U.S. who will offer their advice on effective closing techniques.

What Happens When Crime Prevention Meets AI (And Why We Can’t Rely on AI Alone)

In an era where crime continues to evolve, relying solely on AI-based solutions proves insufficient in preventing sophisticated threats and false alarms. The webinar will emphasize the paramount importance of human judgment and intuition in tandem with AI technology to create a truly complete security solution. Our session will explore how Deep Sentinel’s revolutionary approach combines the best of both worlds—advanced artificial intelligence and the presence of highly trained human guards. Together, these elements create an unparalleled level of protection for residential and commercial properties alike. Join our panel of esteemed lighting experts that will dive into why it’s time for integrators to rethink their role in the outdoor lighting industry. Register Now! 

Moderated by CE Pro’s Jason Knott, the panel includes:

• Ed Gilmore – Gilmore’s Sound Advice, New York City, N.Y.
• Mark Ontiveros – Audio Images, Tustin, Calif.
• Barry Schurr – Osbee Industries, Harrison, N.Y.
• Eric Thies – DSI Luxury Technology, Lake Balboa, Calif.

The HTA panel will share how they have been able to increase their sales closes well above industry averages by setting their presentations apart and spending less time generating leads that are often unqualified customers who are focused on price and not performance.

Space is limited so reserve your seat at the table for this valuable educational event by registering today.  

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