HTA Webcast: Top Integrators to Share Secrets for Sales Success

Home Technology Association webcast focuses on sales closing ratio versus lead-generation as key to success.

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HTA Webcast: Top Integrators to Share Secrets for Sales Success

Is "nose-to-nose really the best way to close?" Find out in this upcoming webinar from industry veterans.

It’s easy to get caught up in the “Googlization” of your company by focusing on generating leads, either from your website, attending local home shows, or even buying lists of real estate transactions in your local area. Indeed, in today’s era it’s easy for integrators to spend energy on lead generation to expand their business.

And to a certain extent, you can close a sale if you haven’t generated a prospect. But the REAL secret to sales success is not be measured by leads, but by actual sales. But the key to success both from a revenue and profit standpoint is measured by actual sales, not by the number of leads you can generate.

But what are the keys to sales success? Every integrator has heard the various sales mantras:

  • “Nose-to-nose is the way to close.”
  •  “It’s all about the demo.”
  • “Don’t sell with your own wallet.”

HTA Webcast: April 21, 2 p.m. EDT


To help integrators boost their closing rates, the Home Technology Association (HTA) is hosting a FREE webcast on Wednesday, April 21 at 2 p.m. EDT entitled, “You Don’t Need Leads…You Need CLOSES Dummy!”

The event will feature four leading custom integrators from across the U.S. who will offer their advice on effective closing techniques.

Moderated by CE Pro’s Jason Knott, the panel includes:

  • Ed Gilmore – Gilmore’s Sound Advice, New York City, N.Y.
  • Mark Ontiveros – Audio Images, Tustin, Calif.
  • Barry Schurr – Osbee Industries, Harrison, N.Y.
  • Eric Thies – DSI Luxury Technology, Lake Balboa, Calif.

The HTA panel will share how they have been able to increase their sales closes well above industry averages by setting their presentations apart and spending less time generating leads that are often unqualified customers who are focused on price and not performance.

Space is limited so reserve your seat at the table for this valuable educational event by registering today.  

About the Author

Jason Knott
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Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.