Sony Electronics Spatial Reality Display Fosters Creativity

Sony has just introduced its new Spatial Reality Display designed to create 3D content for a range of professional applications.

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Now available to industrial designers, computer graphics (CG) and visual effects (VFX) artists and others, the new Sony Spatial Reality Display (SR Display) has been developed to encourage creativity.

Sony states its Spatial Reality Display features its Eye-Sensing Light Field Display (ELFD) technology that omits the need for virtual reality glasses or headset.

“We’re excited to bring the world’s best technology to bear, moving the design and creation industry forward, particularly as the shift to digital has become so pronounced,” states Mike Fasulo, president and chief operating officer of Sony Electronics North America.

“This technology drives new versatility, allowing us to advance an entirely new medium and experience for designers and creators everywhere.”

Spatial Reality Display Employs State-of-the-Art 3D Technologies

According to Sony, the SR Display creates a 3D optical experience without the need for glasses or a headset through its use of its High-Speed Vision Sensor, as well as its Real-Time Rendering Algorithm and Micro Optical Lens technologies.

Summarizing these technologies, Sony explains the High-Speed Vision Sensor follows someone’s exact eye position in space on the vertical, horizontal and depth axes simultaneously.

The Real-Time Rendering Algorithm is described as a technology that leverages an original processing algorithm to display content in real time to enable stereoscopic images to appear in a smooth, realistic manner.

Sony continues by noting the Micro Optical Lens is positioned over the 15.6-inch diagonal LCD display and it divides the image into left and right quadrants to facilitate stereoscopic viewing by the naked eye.

SDK Supports a Variety of Professional Applications

In an effort to help ensure that professionals can use the Spatial Reality Display to its full potential, Sony has also introduced its software developer’s kit (SDK) to make it easy for users to develop content for use with its new video tool.

Sony emphasizes that filmmakers, graphic artists, engineers and product designers can use the SR Display to create images and characters, and the display can be used to design new products. The display is capable of producing detailed colors, textures, contrast levels and brightness levels to support these types of work projects.

“At Volkswagen, we’ve been evaluating Sony’s Spatial Reality Display from its early stages, and we see considerable usefulness and multiple applications throughout the ideation and design process, and even with training,” comments Frantisek Zapletal, virtual engineering Lab U.S., Volkswagen Group of America, Inc.

“We’re excited to continue blazing trails and collaborating with Sony to find practical use cases for this innovative product at Volkswagen.”

Showing how professionals can use the Spatial Reality Display in film production, Sony Electronics collaborated with Sony Pictures Entertainment and Columbia Pictures subsidiary Ghost Corps for the upcoming 2021 movie “Ghostbuster: Afterlife.”

Sony says the display was used in a film context to bring the movie franchise’s characters to life.

“We have been working with the Sony team to bring Ghostbusters characters and assets to life using Sony’s Spatial Reality Display,” says Eric Reich, brand and franchise executive at Ghost Corps.

“Moving forward, we could see potential benefits from pre-visualization to 3D modeling. The display offers a new approach to visualizing concepts and characters, making understanding the finished product that much easier.” 

Sony adds the SR Display will be available in November for a retail price of $5,000.

Additionally for those interested in learning more about the Spatial Reality Display, Sony his going to hold a virtual demonstration event on Oct. 22 noon PST (3 p.m. EST).

Anyone interested in learning more about the display can go here to register for the event.