Sony Announces Pricing and Availability of 2021 4K and 8K Televisions

After debuting its 2021 televisions during the virtual CES show this past winter, Sony has released more details of specific product availability.


Sony's Z9J Bravia XR Series 8K TVs are available in a choice of 75- and 85-inch screen sizes.

Incorporating its Cognitive Processor XR processing technologies that serve as the brain of its new BRAVIA XR televisions, Sony has announced the pricing and availability of its latest-generation 2021 televisions.

Sony explains the Sony 2021 televisions are designed to replicate the way human brains think and respond. According to Sony, its TV processing technology delivers improved contrast levels with pure blacks and high peak brightness levels to provide increased realism.

The 2021 televisions are available for pre-order from authorized dealers nationwide unless otherwise specified.

Details on how to buy or pre-order this lineup can be found below: 

Sony’s 2021 4K and 8K TV Lineup

Sony 2021 Televisions MASTER Series Z9J Series

The Sony 2021 MASTER Series Z9J transforms content into near-8K quality for incredibly realistic and immersive pictures1. Full Array LED and XR Contrast Booster creates breathtaking picture quality with deep blacks and intense brightness that make details pop off the screen.

  • 85-inch Class (84.6-inch diagonal): $9,999.99 MSRP (Available to pre-order in summer 2021) 
  • 75-inch Class (74.5-inch diagonal): $7,999.99 MSRP (Available to pre-order in summer 2021)


The MASTER Series A90J is an OLED line of products that are engineered to deliver high levels of contrast and Sony’s brightest-ever OLED picture.

The BRAVIA XR A90J OLED TV incorporates Sony’s Cognitive Processor XR technology, as well as its BRAVIA CORE, and HDMI 2.1 connectivity.  

  • 83-inch Class (82.5-inch diagonal) $7,999.99 MSRP (Available to pre-order in May 2021) 
  • 65-inch Class (64.5-inch diagonal): $3,999.99 MSRP (Available to order now) 
  • 55-inch Class (54.6-inch diagonal): $2,999.99 MSRP (Available to order now)


Another line of OLED products, the BRAVIA A80J features Sony’s Cognitive Processor XR technology. The product line also incorporates the company’s Acoustic Surface Audio+ that delivers immersive sound that matches the picture on screen.

In addition, the TVs also include Google TV, BRAVIA CORE, and HDMI 2.1. 

  • 77-inch Class (76.7-inch diagonal): $4,499.99 MSRP (Available to pre-order now) 
  • 65 inch Class (64.5-inch diagonal): $2,799.99 MSRP (Available to pre-order now) 
  • 55-inch Class (54.6-inch diagonal): $2,299.99 MSRP (Available to pre-order now)


The BRAVIA XR X95J LED TVs incorporate Sony’s Cognitive Processor XR, as well as its Full Array LED, enhanced by XR Contrast Booster technologies. Sony says these 4K TVs delivers a picture with detailed blacks and refined peak brightness capabilities.

The line also include Sony’s X-Wide Angle and X-Anti Reflection technologies.

  • 85-inch Class (84.6-inch diagonal): $4,499.99 MSRP (Available to pre-order in summer 2021) 
  • 75-inch Class (74.5-inch diagonal): $2,999.99 MSRP (Available to pre-order in summer 2021) 
  • 65-inch Class (64.5-inch diagonal): Price to be announced (Available to pre-order in late summer 2021)

BRAVIA XR92 and X90J 4K LED TVs:

Both these product lines employ theCognitive Processor XR technology, along with Sony’s Full Array LED and XR Contrast Booster technologies. Aesthetically, these products feature the company’s flush bezel industrial design. Other features built into the products include HDMI 2.1.  

  • X92 100-inch Class (99.5-inch diagonal): $19,999.99 MSRP (Available to pre-order in summer 2021) 
  • X90J 75-inch Class (74.5-inch diagonal): $2,599.99 MSRP (Available to pre-order now) 
  • X90J 65-inch Class (64.5-inch diagonal): $1,799.99 MSRP (Available to order now) 
  • X90J 55-inch Class (54.6-inch diagonal): $1,499.99 MSRP (Available to order now) 
  • X90J 50-inch Class (49.5-inch diagonal): $1,299.99 MSRP (Available to pre-order now)

X85J 4K LED TVs:

Sony notes the X85J line of products are powered by the X1 4K HDR Processor, to help the TVs produce bright 4K HDR pictures with vivid color and high levels of contrast. Sony also notes the TVs include its enhanced Motionflow technology, and the Google TV smart TV platform.

  • 85-inch Class (84.6-inch diagonal): $3,199.99 MSRP (Available to pre-order on May 2021) 
  • 75-inch Class (74.5-inch diagonal): $2,199.99 MSRP (Available to pre-order on April 26, 2021) 
  • 65-inch Class (64.5-inch diagonal): $1,599.99 MSRP (Available to pre-order in May 2021) 
  • 55-inch Class (54.6-inch diagonal): $1,199.99 MSRP (Available to pre-order in May 2021) 
  • 50-inch Class (49.5-inch diagonal): $999.99 MSRP (Available to pre-order in May 2021) 
  • 43-inch Class (42.5-inch diagonal): $899.99 MSRP (Available to pre-order in May 2021)

A80J 4K LED TVs:

Sony’s 2021 televisions also includes the A80J series of 4K LED TVs. The company says the line includes X1 4K HDR Processor to reduce digital noise and boost image details.

Other options built into the A80J line of 2021 televisions include Google TV, which offers a number of streaming apps, and Google Assistant to facilitate searches for content, and provide voice control capabilities for smart house compatibility.

  • 75-inch Class (74.5-inch diagonal): $1,699.99 MSRP (Available to pre-order on April 26, 2021) 
  • 65-inch Class (64.5-inch diagonal): $1,149.99 MSRP (Available to order now) 
  • 55-inch Class (54.6-inch diagonal): $949.99 MSRP (Available to order now) 
  • 50-inch Class (49.5-inch diagonal): $849.99 MSRP (Available to order now) 
  • 43-inch Class (42.5-inch diagonal): $749.99 MSRP (Available to order now)

About the Author

Robert Archer
Robert Archer:

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob has also served as the technology editor for CE Pro's sister publication Commercial Integrator. In his personal time beyond his family, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons and Brazilian jiu-jitsu at Binda Brazilian Jiu Jitsu.


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