Sale of GoldenEar Technology to AudioQuest Announced by Sandy Gross

GoldenEar Technology has been acquired by The Quest Group, which is owned by AudioQuest’s Bill Low.


GoldenEar Technology, a U.S.-based loudspeaker manufacturer, and The Quest Group (TQG), best known as the owner of the AudioQuest cables, Niagara power products, and DragonFly DACs, have announced that GoldenEar has become part of The Quest Group.

The Quest Group is a California corporation wholly owned by AudioQuest founder and CEO Bill Low.

Following the sale to The Quest Group, Sandy Gross, the former co-founder and president of GoldenEar Technology sent a letter to GoldenEar dealers and Export distributors.

Here is a copy of the letter from Gross:

“I have some very exciting news to share with you: Our industry has seen a remarkable series of mergers and acquisitions over the past few years. Now I am pleased to announce that The Quest Group, the owner of AudioQuest, has acquired GoldenEar Technology. Owned by Bill Low, an ardent audiophile, The Quest Group, best known as the creator and supplier of the AudioQuest brand, has defined how a focus on audiophile performance can combine with market savvy and understanding, marketing excellence and operational excellence, to achieve exceptional business success. All of these positives mirror what GoldenEar is about, but with greater strength, resources, and capabilities.

Don Givogue, Bob Johnston, and I started GoldenEar 10 years ago with the vision of creating an American classic—strong, performance-oriented high-end audio company that would take a leading position on the world stage. We have created superb products that are unmatched in their combination of performance and value. Through our hard-hitting marketing, advertising, and fantastic reviews, we have become a well-established force in the loudspeaker marketplace. We have established a much-envied distribution network in North America through the best brick & mortar dealers. And in the international markets, with distributors in 35 countries, we have begun to establish an equally enviable worldwide presence.

When Don approached me several years ago to let me know that he wanted to retire, he tasked me with the challenge of finding the right business partner with which to join GoldenEar—one who understands who we are, what we do, and how we do it. The choice was clear … I have known Bill Low for almost 50 years, dating back to my first trip around the country to set up Polk distribution. Back then, Bill had a small high-end audio store in Portland, Oregon, and, as two fanatical audiophiles, we immediately hit it off and have been friends ever since. So, I enthusiastically approached Bill with the concept of bringing GoldenEar into The Quest Group, joining AudioQuest, and here we are today announcing that combination.

I very much want to continue with my lifelong work of creating great loudspeakers and bringing them to market. Don was the operational side of the business, and I believe that the operational strength within The Quest Group will be more than able to pick up the ball and charge ahead. I think that TQG’s capabilities will help us to create and structure an even more effective market presence, and, with their help and backing, I am confident that our sales team will grow and be able to offer even greater support to you, our dealers, distributors, and to your teams.

Internationally, from a logistical standpoint, The Quest Group is way ahead of anything that we have ever had. Their strong presence on the ground in Europe includes full warehousing and a growing sales-support structure. Their excellent Asia-Pacific team will help our current vendor interface team, as well as provide in-person sales support. Combined, these assets will be a tremendous help for GoldenEar and our distributors toward achieving growth and taking a much stronger international position. Our engineering team, strengthened by the addition of new head Benjamin Seaman, who has tremendous experience organizing and running effective engineering teams in the aerospace industry, remains in place and is busy working on new projects to help me achieve my product dreams. And our sales team of Dave Kakenmaster, Chris Volk, and Michael Grover are also in place and in gear. In addition, our in-house sales team of Anne Conaway and Mary Conaway are here and busy as always working with you and helping to make everything run smoothly and efficiently.

Of course, GoldenEar will continue to slowly and methodically pursue its own unique and independent distribution strategy. At present, about one hundred of GoldenEar’s approximately two hundred North American dealers are also AudioQuest dealers. Over time, more AudioQuest dealers might become GoldenEar dealers, though only when and where appropriate. Under no circumstances will GoldenEar become available to all AudioQuest dealers. Of course, AudioQuest is hoping that it might be appropriate for more of the GoldenEar dealer community to become AudioQuest dealers, but there is no mandate for either community to merge with the other.”  — Sandy Gross

About the Author

Robert Archer
Robert Archer:

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob has also served as the technology editor for CE Pro's sister publication Commercial Integrator. In his personal time beyond his family, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons and Brazilian jiu-jitsu at Binda Brazilian Jiu Jitsu.


Audio/VideoHome TheaterSpeakers/SubwoofersNews


AudioquestGoldenEar Technology