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HP Tailors New PCs to Consumer Usage Patterns

The Palo Alto, Calif.-based company HP says it is working closely with Microsoft to ensure a smooth transition for its 2015 products into the Windows 10 operating system, which will be released on July 29.

HP's latest generation of computers are designed to handle the multitasking of today's generation of users.

Photos & Slideshow

Robert Archer · July 8, 2015

During a recent press conference, Palo Alto, Calif.-based computer and electronics manufacturer HP explained how its design team is developing products to serve the needs of today’s residential computing market.

Mike Nash, vice president, portfolio strategy and customer experience, personal systems, HP, says the discussion of product design goes beyond back-to-school products and consumer PCs because it relates to driving the company’s overall business.

“[We] are looking at ways to make the customer experience better. We are looking at ways to make products for customers that want something stylish, but relatively inexpensive. The result of this is the HP Stream,” he points out. “The other part was having an inexpensive device, and we challenged the team to build the Pavilion Touch and last year the Touch 360.”

Explaining HP’s evolving design goals, Nash says the company is taking a closer look at how people are using their devices.  He notes that peoples’ hobbies, work and overall lifestyles play a major role in how they use computing products.

“We have different customers with technical engagement, fashion [concerns and other needs]. So we are focusing on how customers are using their devices and focusing on those needs,” he says. “Customers are playing games, watching movies, they use systems to stay informed, they use devices to get things done, and this means doing a term paper, balancing a checkbook, etc.”

Related: HP Works with Microsoft to Ensure Smooth Upgrade Path to Windows 10

According to Nash, despite the proliferation of smart devices and other computing products, there are still opportunities for the computer industry to develop products that perform multiple tasks. Elaborating on the trends that HP sees from its consumers, Nash says the public wants products that support today’s active lifestyles.

“Customers really want performance, performance means I’m not waiting for my PC for movies to load, etc. The number two [issue for consumers] is sound. This is for true entertainment, and number three is battery life. Those battery life experiences with portables are so great the bar is being raised for traditional PCs,” states Nash.

Fulfilling the public’s demand for computing products that multitask are HP’s new hybrid PC solutions. Nash says these products have been developed to meet the needs of consumers that want digital entertainment and work capabilities from their computing products. 

Tackling the dual usage trend, HP now offers products that fall into two main categories: convertibles and detachables. He explains these products offer features such as the ability to perform traditional PC functions with the flexibility to perform tablet functions.

HP points out that convertible products convert from laptop, to stand, to tent and tablet mode, and they incorporate 360-degree hinges. Detachable products allow users to remove the keyboard from the computers display to enable it to transport and function as a tablet.

Nash points out that HP has put a lot of R&D into its convertible and detachable products, and the market for these products is quickly developing.

“There are two main categories; the first is the 360-degree screen with the permanent keyboards. Sixty-four percent of customers shown [in this category] want traditional PC experiences [from these products],” he says. “In the detachable category, these are customers that use laptops a lot, but they use them less frequently than others. They use them in tablet mode and they want the weight and feel of typical tablet.”

Related: HP Dumps Beats for B&O

Supporting the engineering efforts of its products, Nash adds that HP has been working with Microsoft, and through its increased collaboration with the Redmond, Wash.-based company, its new products will be fully ready for Microsoft’s latest operating system, which is expected to be available on July 29.

“We are really excited about Windows 10 …. We’ve been planning our entire 2015 roadmap with Windows 10 in mind,” comments Nash. “Products will initially ship with Windows 8.1 and updates will be ‘super automatic’ for Windows 10.”

Here is a closer look at HP’s Spectre x360 computer:

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  About the Author

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at

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  Article Topics

Audio/Video · Software & Technology · News · Media · Slideshow · HP · All Topics
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