Control & Automation

Google, Nest Share Vision for Home-Technology Pros

At CEDIA 2017, Google and Nest product managers Mark Spates and Mike Soucie discuss smart-home products, protocols and opportunities for home-technology pros.

Google, Nest Share Vision for Home-Technology Pros
Mark Spates and Mike Soucie, smart-home product managers from Google and Nest, sit down with CE Pro's Julie Jacobson at CEDIA 2017 to discuss products and technologies from facial recognition to machine learning to voice identification.

Julie Jacobson · October 17, 2017

For the first time at a major trade event, Google and Nest shared a booth at CEDIA 2017, the trade show for home-technology integrators.

Also for the first time, product managers from both companies sat down with CE Pro to discuss not only their new products, but also their vision for the smart home and the technology pros who service them. 

Mark Spates, who heads up the smart home for Google, and Mike Soucie, product lead for Nest, explained how the two companies are working more closely than ever to present a cohesive product line to consumers and pros alike.

For the past year or so, the companies have been “working collaboratively on aligning roadmaps, aligning product visions,” Soucie says, adding that marketing and promotions are coming into alignment as well, especially when it comes to the pro market.

“I think the best thing that we can do as two companies working together,” he says, “is create the best-in-class, most compelling consumer experience out there. And if we do that, what we're going to do is create the mass market demand for our products.”

Google's Mark Spates, Nest's Mike Soucie at CEDIA 2017

Integrators can exploit that demand, Soucie says, “because there is still a level of complexity that only integrators and partners can really solve.”

Nest helps dealers reach end users through the Nest Pro finder service and end-user marketing services.

At the show, Nest demonstrated its full line of smart devices, including thermostats, cameras, and smoke/CO detectors, highlighting two of its latest additions: the upscale Nest Cam IQ and the down-market Nest Thermostat E.

Consumers "need a do-it-for-me person to really guide them through, advising on the right product mix for their particular needs.” 
— Mike Soucie, Nest

The new camera in particular epitomizes Nest’s collaboration with its sister company, incorporating Google’s FaceNet technology for facial recognition. Shortly after CEDIA, the two companies announced an upgrade that would add native Google Assistant to the cameras, as well as integration with Google Chrome to “cast” surveillance images to the TV. 

“So now you're taking this amazing software that we're building at this kind of OS level,” Spates says, “and we're starting to go really deep with the best products in this market.”

It’s not just Nest and Google itself “going deep” with Google technology. Third-party vendors like JBL now are starting to incorporate Google Assistant into their speakers. Others (to be announced soon) are exploiting additional Google APIs for image recognition and other features.

“In Google’s history, it’s all about open platforms and having the developer community,” Spates says. “So we’re here to start that relationship with a lot of pro installers and developers.”

New products and services will emerge from the integrator community as more manufacturers take advantage of these APIs and software developers’ kits (SDKs), both Spates and Soucie say.

In the meantime, there are plenty of Google and Nest products to specify today – products that continue to get smarter and smarter over time.

Even for consumers drawn to popular DIY products, they still "need a do-it-for-me person to really guide them through, advising on the right product mix for their particular needs,” Soucie says. “There’s really a great opportunity because it’s a brand new addressable market that this pro audience isn’t used to addressing.”

Integrators can become Google and Nest dealers by visiting

Check out the 19-minute video, which details:

  • New and existing products, including Google Wifi, Nest Cameras, multi-voice recognition, more
  • Thread and Weave home-automation technologies
  • Working towards AI
  • Plans for adding more local intelligence to smart devices
  • Security and privacy
  • Benefits of the Nest Pro program

Stay tuned for the complete article on Google & Nest at CEDIA 2017, coming soon. 

  About the Author

Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at

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  Article Topics

Control & Automation · Automation · Security · Cameras · Monitoring · Events · CEDIA · News · Products · Google · IoT · Nest · All Topics
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