CE Accelerate: The Rise (and Rise) of the Custom Electronics Channel


Why are some integrators and some manufacturers thriving in the current custom electronics market conditions? How can one manufacturer go from $3 million in revenues during the recession to $40 million, while another manufacturer in the same category reports his business is off 50 percent? How can a dealer in New England triple in one year, while another long-­‐established competitor nearly folds?

This document will attempt to unravel all the threads that make up the complicated weave of the custom electronics market in 2012 and beyond. The bottom line conclusion is that the market has not only stabilized but is growing, and signals (i.e., new housing, consumer spending, service business models, return of margin-­‐laden products in some categories) indicate that all the market is set for strong expansion.