Samsung recently announced the 2024 The Frame TV is the world’s first display in the industry to receive a Pantone Validated ArtfulColor Certification for color fidelity.
According to the company, this certification highlights The Frame’s advanced adaptive color technology, which ensures accurate color reproduction that meets the rigorous standards of the globally renowned Pantone.
With it, artworks and photographs viewed on Art Mode on The Frame including those from the Samsung Art Store display true-to-life colors under standard lighting conditions such as at homes or galleries. It offers viewers an immersive and authentic art viewing experience by intelligently adjusting brightness and hues to optimize the image for ambient lighting conditions. The Samsung Art Store now offers an extensive collection of over 2,5000 pieces of artwork from museums and artists such as The Metropolitan Museum of Art, Salvador Dali and Keith Haring to life.
“Consumers are expecting more out of The Frame,” comments Yongjae Kim, executive vice president of the visual display business at Samsung Electronics. “Our aim is to always provide the best possible customer experience, and in the case of The Frame, this is accomplished by giving users a display that portrays art in a way that is true-to-life. We’ve achieved this with the Pantone Validated ArtfulColor certification and will continue to work towards optimizing the viewing experience further.”
Pantone Validated ArtfulColor evaluates if displays can faithfully simulate a range of physical Pantone Color cards and Pantone SkinTone color cards under CIE2 standard illuminant D65, which portrays illumination that is more-or-less equivalent to that of the average midday light in Western or Northern Europe. The Frame is the world’s first display in the industry to meet this stringent validation, reaffirming Samsung’s leadership in color fidelity that was first recognized by previous Pantone Validated status across all QLED TVs in 20223.
“After evaluating Samsung The Frame in standardized ambient lighting, we were very pleased with the high quality of the on-screen Pantone color reproduction,” adds Iain Pike, senior global director of product and licensing at Pantone. “These results are duly reflected in the award of the world’s first television to earn the Pantone Validated ArtfulColor designation. Visually, we can also confirm the lifelike quality of the displayed colors and skin tones compared to the physical swatch cards, as observed by our technical team during the evaluation process. This is a truly unique, value-added capability of Samsung The Frame we tested.”
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