SKYWORTH, a global developer of advanced display technologies announced a trademark licensing agreement (TMLA) that will allow SKYWORTH to offer Philips-branded televisions to the North American market.
This strategic agreement SKYWORTH boasts combines its technological prowess with Philips’ brand name that has established a reputation for reliability and consumer trust.
“This agreement represents a significant milestone for SKYWORTH as we continue our expansion in North America,” says Fangfang Li, CEO, SKYWORTH USA. “Combining SKYWORTH’s innovative technology and design with Philips’ trusted brand recognition allows us to offer consumers an unparalleled home entertainment experience. We are confident that this collaboration will bring exciting new choices and experiences to the North American market.”
SKYWORTH has emerged as a provider for integrators in the custom integration market, offering dealers televisions. The company’s portfolio includes the Clarus Outdoor TVs, as well as the Canvas Art TVs, and the Companion Portable Display, which the company asserts, shows its commitment to pushing the boundaries of display technology.Â
The Philips brand has a long legacy of providing high-quality, dependable products, earning a strong reputation with consumers worldwide. This partnership helps Philips customers to access to the latest advancements in television technology, delivered with the quality they expect. The Philips brand will serve as a seal of approval, assuring consumers of a premium experience powered by SKYWORTH’s innovation the company suggests.
The agreement will enable consumers to access SKYWORTH’s advanced technologies through an already established distribution network. This will provide a wider reach for the company’s products while offering Philips customers access to cutting-edge features. The partnership will continue to offer the complete entertainment range of Philips branded TVs and focus on meeting the evolving needs of today’s consumers.
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