Samsung is launching a new update for Samsung TV Plus, the company’s free ad-supported streaming TV services, that includes user interface enhancements and features designed to streamline content discovery.
According to Samsung, the update includes a redesigned home screen that provides an overview of content available for viewing, in addition to popular titles and recently watched content.
The updated UI also features newly added categories on the left side of the home screen to include sections such as Live TV, Movies/TV Shows, Music, Kids and Settings, and more, the company says.
Samsung also added region-specific tabs that are based on each region’s content catalogue and user preference to meet the needs of different markets:
- Music tab for the U.S., Australia, New Zealand
- Kids tab for the U.S., Europe, Brazil, Mexico, India
- News tab for India with multilingual support
In addition, an updated interface features larger UI elements designed to improve the browsing experience and allow users to easily navigate through a growing library of TV channels. Users can also log into their Samsung accounts to easily access their favorite channels in one place at the top of the channel guide.
The Samsung TV Plus update also expands the Video on Demand (VOD) offerings and features of Samsung TV Plus. Now, users can access VOD from the channel guide, enabling instant playback of select programs without having to wait for a specific episode to come on the channel.
The new “More Like This” feature offers content suggestion based on users’ viewing history, providing tailored content discovery that aligns with their preferences, Samsung says.
According to Yonghoon Choi, executive vice president of the visual display business at Samsung Electronics, the company has seen a 60% increase in global viewing time on Samsung TV Plus over the past year.
“We will continue to evolve and enhance our services to provide a more intuitive and enjoyable viewing experience for our users,” Choi says.