Gracenote, a Nielsen company, is leveraging its expertise powering linear broadcast Electronic Program Guides (EPGs) to help on-demand video streaming services, Smart TV makers and traditional cable and satellite operators deliver next-gen content navigation, search and discovery capabilities. Its latest expansion into Europe positions Gracenote as the leading OTT guide provider in the world with coverage of more than 200 catalogs in 13 markets across North America, Europe, Latin America and APAC.
According to Statista, the concentration of U.S. viewers that subscribe to three or more streaming services more than doubled from 21% in 2017 to 45% in 2019. These new services seek to integrate into traditional broadcast EPGs while cable and satellite providers aim to deliver seamless experiences across linear TV and native OTT apps. Critical to the user experience is ensuring the content displayed shares the same parental controls, universal search and similar discovery features. Meanwhile, Smart TV manufacturers are having to navigate the multitude of streaming services and managing endless proprietary feeds and ID systems.
“While much of the focus in the ‘Streaming Wars’ conversation has been on the largest catalogs and original content, the winners will also understand how to successfully integrate with a diverse set of video platforms,” said Simon Adams, Chief Product Officer at Gracenote.
“As this new generation of Video providers emerges, Gracenote is playing to its long-standing role providing the critical metadata, unique IDs and rich imagery that power killer user experiences and drive tune-in and engagement.”
