A new commercial audio brand will be introduced to the market on April 20, when Focusrite plc launches Optimal Audio at a special virtual event.
Optimal Audio will become the Focusrite Group’s seventh brand, adding to Focusrite and Focusrite Pro, Adam Audio, Martin Audio, Novation and Ampify.
Full details will be revealed at the event, but Focusrite Group CEO Tim Carroll offer a hint about the soon-to-be-launched Optimal Audio’s brand:
“It’s a rare privilege to create a brand from scratch. The commercial audio sector has grown consistently over the years, and even during the pandemic has been more robust than many. We expect that momentum to accelerate in the coming months, so we feel that the timing is perfect for the introduction of Optimal Audio,” says Carroll.
“Taking a considered view of the commercial audio sector led us to conclude that it represents a maze of often overly complicated products that can be difficult to understand, install and operate. Optimal Audio will set out to do things differently, with a streamlined offering that is straightforward to install and simple to use.”
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