The Swedish digital audio company Dirac and Dolby, a global developer of immersive entertainment experiences, have announced their collaboration to demonstrate a high-quality immersive automotive audio experience.
Both Dirac and Dolby have invested decades in developing technologies that deliver the best possible sound experiences in all spaces, connecting with artists and listeners, whether it is at home or in cars.
“The car is a natural place to listen to music, but vehicle cabins are also the most acoustically challenging listening environments,” states Lars Carlsson, head of business development, automotive, at Dirac.
“For 20 years, Dirac has been developing tailored solutions for some of the world’s leading auto manufacturers, optimizing sound systems to achieve entirely new levels of audio performance. Now, through this collaboration with Dolby, we’re for the first time combining the world’s most sophisticated audio algorithms with the world’s most immersive content to quite literally establish a new standard in automotive sound.”
With this collaboration, the two companies are now showing how the combination of their technologies – Dirac’s patented audio optimization algorithms and Dolby Atmos immersive audio – enables an immersive in-vehicle audio experience, which will now be showcased in both Dolby’s and Dirac’s demo vehicles across the globe.
To date, the two companies have addressed the challenges in automotive audio from different directions. Dirac uses digital signal processing to upgrade the sound system performance and overcome acoustic challenges inherent in cars – such as suboptimal positioning of loudspeakers and reflective surfaces that muddle the sound – so that the system faithfully reproduces any content without any unwanted colorations, and without requiring any hardware upgrades.
The combination of Dirac and Dolby’s complementary technologies create an immersive in-car music listening experience, establishing a new standard in automotive audio.
“Reproducing a faithful Dolby Atmos experience in a car that translates well from the point of creation in the studio into the challenging acoustic environment of a car cabin is a lofty task,” adds Andreas Ehret, director automotive at Dolby.
“The Dirac technology is a great solution for car makers to optimize this experience. We have found that in our demo cars, the results were excellent – with excellent detail, accurate staging, and a well-balanced sound field in all seating positions. Dolby works hand in hand with the entire automotive supply chain, to deliver an authentic entertainment experience inside the car.”
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