Amazon Announces New Fire TV Product

With more than 100 million devices sold globally, Fire TV customers are streaming billions of hours each month. Amazon.com, Inc., has just announced the next-generation Fire TV Stick.

Specifying its latest product, the company says its new Fire TV Stick Lite, and reimagined Fire TV experience is more personal and customized.

“We are passionate about inventing on behalf of our customers to make it even easier to enjoy the best in entertainment,” says Marc Whitten, vice president, Amazon Entertainment Devices and Services.

“With a redesigned Fire TV experience tailored to each user, it’s even simpler to stream your favorite shows with our more powerful, next-generation Fire TV Stick and our even more affordable Fire TV Stick Lite.”

Fire TV Stick Provides HDR and Dolby Atmos Support

The all-new streaming device features an enhanced 1.7 GHz quad-core processor that makes it 50% more powerful than the previous generation. The new Fire TV Stick delivers fast streaming in 1080p at 60fps with HDR compatibility. The dual-band, dual-antenna wifi supports 5 GHz networks for more stable streaming and fewer dropped connections. The new product also features Dolby Atmos for immersive sound with compatible content and speakers, and an Alexa Voice Remote with dedicated power, volume, and mute buttons for easy control of TVs, soundbars, and A/V receivers. The all-new product delivers improved performance while consuming 50% less power than the previous generation.

New Products are Affordably Priced

Fire TV Stick Lite is a new, even more affordable way to begin streaming in full-HD. Fire TV Stick Lite is 50% more powerful than the previous-generation Fire TV Stick and includes the most processing power of any streaming media player under $30. It features HDR support and comes with Alexa Voice Remote Lite, a new remote that allows you to use voice to find, launch, and control content.

According to Amazon, its most significant experience update is redesigned to offer a more intuitive, simple, and customized experience. The Main Menu is at the center of the screen and it makes it easy to find what someone is looking for. Users can now jump into their favorite streaming service directly, or scroll over supported apps to quickly peek at what’s inside and begin playback. A brand-new Find experience makes it easier than ever to discover great movies, TV shows, and more, with browsing capabilities that allow for broad and specific searches based on genre (e.g. comedies, action), helpful categories (e.g. free, sports, Live TV), and more.

Alexa is at the core of the new user experience, featuring improved voice controls that give users greater control of their entertainment. Just say, “Alexa, go to Live,” to jump to the Live TV guide, or say, “Alexa, go to Find,” to browse shows. With user profiles, Fire TV now delivers a personalized experience for up to six members of a household, providing individual content recommendations, viewing history, watch lists, preferred settings, and more. Changing user profiles is simple by saying, “Alexa, switch to my profile.” After initial setup, Alexa will automatically recognize the voice and switch to your profile.

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