WiSA LLC, founded by Summit Wireless Technologies, has launched its WiSA Wave marketing program.
Providing customized campaigns and access to the Association’s consumer database and analytics, WiSA Wave presents members with high levels of digital marketing that is designed to accelerate product sales by leveraging WiSA’s growing digital audience.
WiSA anticipates 250,000 consumers to have visited the Association’s website by Black Friday/Cyber Monday this fall.
“We’re seeing heightened interest in a home cinema sound experience, which is why we’re capitalizing on momentum and further spearheading the marketing and messaging of the wireless home theater category alongside our members,” says Tony Ostrom, president of WiSA.
“The Association has witnessed significant growth in web traffic and other key digital marketing metrics aiding in our development of this new program for WiSA members around the globe. We’ve tested a robust ad strategy to gather meaningful analytics that will help drive sales for members’ WiSA Certified and WiSA Ready products.”
The organization adds that through its WiSA Wave, members can formulate tailored campaigns leveraging WiSA’s Facebook, Google and email databases. Each database is based on consumer visits to WiSA’s website and presents consumers who are educated in wireless home theater and actively seeking better home entertainment. With retailers opening their store fronts across the country, brands will be able launch micro campaigns to WiSA consumers near those stores. Nationally, brands will be able to target consumers for direct sales as well as retail.