Atlona has promoted longtime Northeast regional sales manager Adam Griffin to a North American sales leadership position, effective immediately.

Adam Griffin assumes the director of sales and business development role vacated by Jamey Swigert, who recently became Atlona’s executive director. Griffin will report to Swigert and lead all North American inside and channel sales activities for Atlona’s commercial and residential AV markets. 

Griffin will work closely with regional sales managers, distributors, and dealers in each territory, and oversee the sales engineering department that works closely with Atlona partners and end users to design systems. One key objective is bringing the Atlona and Panduit teams closer together for sales and business development initiatives, which Adam says will help all customers more effectively bridge AV systems with IT infrastructure.

“The advantage to drive both the AV and IT networking standard with our common customers is extremely powerful, and a clear competitive differentiator for Atlona and Panduit,” says Griffin.

“We have reached a new level of cooperation between the two brands that drives business back and forth. I’m excited to have an opportunity to take this several steps further in a way that increases company revenue while creating new opportunities for our customers.”

Atlona adds that Griffin was one of Atlona’s first commercial AV regional sales managers to join the company in 2014. He gradually built Atlona’s channel partner network for the busy Northeast U.S. territory, which spans from the Mid-Atlantic region through all of New England. Also responsible for residential AV sales for several years, Griffin has worked across all markets, verticals, and channels for Atlona over seven successful years.

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