Control and automation manufacturer RTI has appointed New Era Marketing as its official sales representative serving dealers in Texas, Oklahoma, Louisiana, and Arkansas. Effective today, New Era Marketing will represent both RTI and the Blustream AV distribution brands throughout the region.

“There has never been a better time to be an RTI dealer,” says RTI Chief Executive Joe Roberts. “The New Era team will increase our presence in the TOLA states and bring more integrators into the RTI ecosystem. They have great relationships with our distribution partners and with dealers in the region, and they deliver a renowned level of support that helps dealers succeed with every installation.”

New Era Marketing will build on the success it has achieved after representing the Blustream AV distribution line for RTI in the TOLA states since 2021. “With our rich integrations, RTI plus Blustream make an incredibly robust automation and AV distribution platform,” continued Roberts. “It’s a natural fit for New Era to present the integrated solutions to dealers for residential and resimercial installations.”

“We are excited to be representing RTI and Blustream to dealers in the region,” says New Era founder Will Parkinson. “The energy behind both brands is incredible, and we look forward to helping integrators do more and smarter control and AV distribution business than ever.”

Those who are interested may contact New Era Marketing at (214) 319-8000.