The National Association of Home Builders (NAHB) and the National Association of Realtors (NAR), have launched a new joint initiative called Home Performance Counts.

Designed to help consumers better understand the rapidly growing high-performance home marketplace—homes that prioritize comfort, durability, wellness and affordability. Demand has expanded over recent years, with the number of these homes certified to the National Green Building Standard increasing by more than 57% since 2017. 

“With today’s homebuyers looking for healthier, more efficient homes, America’s 1.4 million Realtors are proud to join forces with the National Association of Home Builders to build rapport and highlight the benefits of home performance to U.S. consumers,” says Vince Malta, broker at Malta & Co., and president of the NAR.

“Clients come to our members looking for the very best home they can afford, and with green building practices often leading to homes that are more durable and require less maintenance, NAR is excited to strengthen our partnership with NAHB to help more Americans find the high performing, efficient home of their dreams.” 

Through their joint Home Performance Counts initiative, NAHB and NAR have come together to offer a comprehensive resource that educates consumers on the qualities and benefits of high-performance homes and facilitates communication on home performance between buyers, builders and real estate agents. As these practices continue to evolve, NAHB and NAR will also provide regular updates and new resources that examine the most recent market trends and sustainability research. 

Home Performance Counts is an educational initiative developed jointly by NAHB and NAR to position their respective members for success in the expanding marketplace for high performance homes.

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