McIntosh Group Inc., has announced a change in brand name of its U.S. Distributor Sumiko Audio, to Fine Sounds Americas.
The name change is a rebranding effort designed to mirror the growth and transformation of the company, providing clarity for customers and partners to better express the company’s family of products and initiatives.
With the growth of its distribution business, most recently seen in the operation of Fine Sounds UK. and Fine Sounds Benelux, Fine Sounds Americas aims to continue the positive development and progression of its brands by aligning its identity accordingly.
“We are happy to make this move to leverage the value of consistent branding across McGroup distribution companies,” says Fine Sounds Americas vice president and GM Steve Margerin.
“We feel the change will reduce confusion with the Sumiko Phono Cartridges brand we distribute, while also highlighting the company’s growth and momentum, continuing to establish our position in the luxury audio space.”
Fine Sounds Americas will operate as usual under the new name, owning U.S. distribution for Sonus faber, Pro-Ject, Rotel Electronics, Bassocontinuo and Sumiko Phono Cartridges brands. All invoicing, packaging, and communications will be rebranded in the coming months, the rebranding and name change will not impact any partner points of contact, shipping and billing addresses, tax identification, and additional invoicing information, which all remain the same at this time.
“The rebranding ensures consistency among our owned distribution channels and is a true testament to our commitment to the company’s mission,” adds Jeff Poggi, group COO, McIntosh Group COO Jeff Poggi added.
“Our team aims to deliver amazing experiences to our customers through our portfolio of legendary audio brands in all markets that we serve.”