L-Acoustics has announced the appointment of Alan Macpherson to head the newly formed Americas division.
Macpherson’s responsibilities encompass sales, application, support, fulfillment and finance activities for all countries in North, Central and South America.
“L-Acoustics is committed to supporting and growing our presence on the American continent. As we navigate through one of the most challenging times for our industry, we feel incredibly fortunate to be able to bring onboard two of the most outstanding and respected industry veterans, Alan and William [Cornell], and confirm the well-deserved promotion of BJ [Shaver]. I’ve already witnessed Alan’s unflappable attitude, personal commitment, and long-term strategic outlook, which, combined with the unique ability to federate and inspire our teams, are the marks of a great leader,” shares Vaissié.
Macpherson brings to L-Acoustics more than two decades of managerial experience, primarily with Yamaha, where he most recently served as vice president for Yamaha Corporation of America’s Integrated Marketing Group in Buena Park, Calif.
“I’m delighted to join L-Acoustics,” states Macpherson.
“The brand has earned its reputation not just by developing quality products, but by focusing on the systemic quality of its global network of partners and consistent innovation in creating tools that improve the workflow of sound professionals and relentlessly raise the audio bar. L-Acoustics looks to the long game, developing processes and products for enduring success, and always with the improvement of live performance at the heart of what they do. That’s a perfect match for me and my vision.”
L-Acoustics also points out that in addition to the hiring of Alan Macpherson, another component central to the core of the success of the new Americas division are the newly created director of business development post conferred to B.J. Shaver for the installation market, and William Cornell who will handle the company’s rental vertical activities.
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