The National Kitchen and Bath Association, owners of the Kitchen and Bath Industry Show (KBIS,) have announced the new KBIS 2022 Virtual Media Tour. This remote preview event, presented via video, will give members of the media a sneak peek at some of the industry’s newest products.
Luxury appliance maker Signature Kitchen Suite, part of the LG Electronics family of brands, has signed on as the official partner of the KBIS 2022 Virtual Media Preview Tour which will take place on February 4, 2022 at 12 PM eastern. Media interested in receiving an invitation to the event should contact [email protected].
“Partnering with NKBA on the KBIS 2022 Virtual Media Tour is a great way to show our support for the industry and the show,” states Jack Palazzolo, U.S. head of marketing for Signature Kitchen Suite and the LG Home Appliance Builder Division.
“We appreciate the opportunity to help NKBA extend the reach of the show to media throughout the country and around the world who may not be able to attend KBIS in person. This is an added benefit for us and our global media friends.”
KBIS emphasizes that non-sponsored spots for the Virtual Media Tour are open to all KBIS 2022 exhibitors. To apply to participate, KBIS exhibitors must complete the media tour online application. Applications will be accepted through December 1, 2021. Non-sponsoring exhibitor participants are selected through a brand-blind review by select media. Brands interested in securing one of a few sponsored spots should contact their KBIS representative or [email protected]. All selected exhibitors must be prepared to supply a 3-5 minute video as part of their presentation package.
“We are pleased to offer a very special remote preview event, exclusively for members of the media as one of our 2022 KBIS activations,” adds Suzie Williford, EVP and chief strategy officer, NKBA.
“While we hope all who can, will attend KBIS in person, we also appreciate not everyone will be able to travel to Orlando next year. For those able to attend, this preview will set the pace for an exciting on-site experience.”
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