Caster Communications, Inc., an award-winning tech PR, social media, and consulting firm, has announced the promotions of two of its tenured senior team members, Alex Crabb and Peter Girard, to new roles within the agency. Effective immediately, Alex Crabb has been named Executive Vice President and Peter Girard has been promoted to Senior Vice President at Caster Communications.
“As Caster continues to strengthen its client base both in emerging technology markets and our IoT and smart home business, it was time to reinforce our senior leadership team with promotion of the two people who are the driving force behind these,” shared Caster founder and president Kimberly Lancaster. “Alex and Pete are the past, present and future of Caster. They are seasoned experts shepherding impressive new opportunities for the agency, both for the team and our clients.”
During her eleven-year tenure at Caster, Alex Crabb has earned a reputation in the industry for building strategic programs from the ground up and landing impactful stories that align with her clients’ needs. With nearly two decades of experience leading global tech PR and content programs, Crabb has developed strategies that boost visibility and attract international media coverage for emerging companies of all sizes. She leads accounts for many of Caster’s most technical clients in markets like semiconductor, spatial computing, AI, privacy, and renewable energy.
Girard has spent nearly a dozen years with Caster, beginning his public relations career at the agency. Managing Caster’s largest consumer technology clients and guiding the growing account services team, he contributed to the agency’s growth year-over-year by delivering highly successful and impactful brand-building and social media campaigns that consistently exceeded client expectations.
Throughout his career, Girard has elevated the art of the pitch through grassroots outreach, media research, and an approachable attitude. After years of managing media relations and campaigns for travel, smart home, security, and tech accounts, Girard has cultivated relations with national technology, lifestyle, and consumer media to help land Caster clients in top-tier media placements.
“Caster has always delivered stellar services to its clients, even before I had the opportunity to join. When I did, I knew it was a place with something truly special. I feel fortunate to have contributed to Caster’s growth, success, and strong reputation over the past decade. I am deeply thankful for the opportunity to work with a team that excels at thinking outside the box, pushing boundaries, and delivering exceptional results for our clients. I am also proud to work alongside Peter Girard and see what we can accomplish in this next decade,” said Crabb.
“It’s an honor to step into this new role at a company that has been my professional home for over a decade,” said Girard. “We have an amazing team in place and an exciting journey ahead, filled with opportunities to continue to innovate and expand our impact. I am grateful for the trust placed in me to help guide Caster Communications into the future as we continue to grow and evolve in such a dynamic industry.”
