Bang & Olufsen is focusing on the installation market through several developments in its North American organization. The moves are designed to strengthen its position in the monobrand and custom integration channels.
“Our strategy for the coming year is to grow our business in North America,” explains Ulrich Wohn, managing director of Bang & Olufsen America. “We will do that by expanding our monobrand retail presence in key cities throughout the Unites States and Canada, and by strengthening our relationships with our custom integration partners.”
Over the last three months, Bang & Olufsen has opened new stores in La Jolla and Vancouver. Next week, the brand will be returning to the annual CEDIA Expo to display a selection of exciting new products and platforms that have special relevance for custom integrators.
Organizational changes to support growth ambition, especially within custom integration To support this growth ambition, Bang & Olufsen veteran Brian Bjørn Hansen, who currently serves as the company’s head of custom Installation and third-party Integration, will be moving to New York City and working out of the U.S. headquarters in downtown Manhattan. Hansen will take on a new role as senior manager of retail business development for North America, and he will focus in particular on the monobrand and custom integration channels.
