Atlantic Technology Takes Steps to Revitalize Brand

 Atlantic Technology is taking the next step in executing a corporate revitalization which has included the rollout of over 30 new products in 2020 along with the entrance into important fast growing new categories with new technologies. This new step is revitalizing their market support to the A/V specialty and custom installation channels, the company’s prime vehicle to market.  

Atlantic Technology has announced the appointment of seven new U.S. sales rep firms selling the full line of over 100 products covering nine categories, including home theater systems, subwoofers, in-wall speakers, in-ceiling speakers, outdoor speakers, wireless multi-room systems, amps, soundbars and headphones with more new product introductions to continue throughout the year.  

The new reps appointed are all experienced experts in professional sales to the A/V specialty and custom-installation channels.  They include the following firms/rep principals and territories…

Caliber Sales – Juan Jane – Florida

Hi-Fi Reps – Jacob Atkinson, Gabriel Garland – Texas, Oklahoma, Louisiana, Arkansas

iRep Green – Randy Wilson – Southern California, Nevada, Hawaii

Pacific Rim Marketing – Mark Giovanetti, Dee Farr – Washington, Oregon, Alaska, Idaho

St. Peters Sales – Don St. Peters – Indiana, Kentucky

Accent Marketing – Wayne Brown – Chicago, Illinois, Wisconsin

Performance Sales and Marketing – Jonathan Curtiss – Missouri, Iowa, Nebraska, Kansas

These companies join longtime Southeast Atlantic Technology rep firm MarketMakers with Jim and Liz Kershaw, Honey Van De Kreke, and Rick Lozano.

Corporate revitalization involving marketing/public relations, sales strategy and execution for the North American market is in partnership over the last few years driven by Muto Communications, which include industry veterans founder and president Paul Muto and business development director Paul Fredrickson.  The team has consulting experience with clients including SnapAV, Triad Speakers, KLH, IC Realtime, Seymour Screen Excellence, StormAudio and others. Plus, they previously worked in corporate management positions at companies including Philips, Harman, SHARP, Loewe, RCA, HGTV, Luminus Devices, NuVision, Mitsui and Sensory Science.

More news from Atlantic Technology: Atlantic Technology Rolls Out 9 New Outdoor Speakers