When the Customer says, ‘I Don’t Need Good Music Quality’

How do you convince clients they DO want good-quality sound for whole-house music when they insist they don’t care about fidelity?

When the Customer says, ‘I Don’t Need Good Music Quality’

Wayne Hyde of UK distributor CAVD says to appeal to the more practical side of good-quality multiroom audio for customers who insist they don't care about music fidelity.

If you’re an A/V integrator, I’m probably your worst nightmare. I’ll tell you I rarely listen to music, so just put in some cheap speakers so I can listen to NPR in any room of the house.

UK distributor Custom AV Distribution Limited (CAVD) knows my type. In a blog, technical manager Wayne Hyde writes:

If an AV installer tries to sell “better sound” it can easily lead to a blunt reply along the lines of, “I don’t need to hear every detail. I won’t be sitting down to listen in a critical way.”

Maybe they want a good audio set-up for surround sound, but when it comes to the whole house, “Joe Public [just] wants background multiroom music,” Hyde says.

The response, he says, isn’t try to convince Mr. and Ms. Public that music sounds so much better when you can hear every instrument and every nuance.

“When it sounds good, you listen for longer, to whole albums, not just the hits.”

— Wayne Hyde, CAVD

Instead, frame the conversation in more practical terms. When you’re getting ready in the morning, you don’t want to strain to hear the news. While cleaning the home, you want to hear an audio book clearly while rambling around.

Importantly, he says, a good-quality multiroom audio system “means hearing more at a lower volume, which is crucial for many properties to help avoid noise pollution.”

And then there’s this: “When it sounds good, you listen for longer, to whole albums, not just the hits.”

That would be the answer to my own objections because it might be that I “never listen to music” because it never sounds good.

(Or, perhaps, I just like it quiet, like Hyde’s father-in-law, who allegedly says, “The best music is silence.”)

Hyde says good sound quality matters to everyone, not just audiophiles: “A great sounding home is a happier home.”

In the kitchen, it makes cooking and cleaning “more fun.” At BBQ time, it “helps keep the party going.” And at bath-time, good sound is much more soothing than crackly background music.

Read the entire blog at CAVD.

About the Author

Julie Jacobson
Julie Jacobson:

Julie Jacobson is founding editor of CE Pro, the leading media brand for the home-technology channel. She has covered the smart-home industry since 1994, long before there was much of an Internet, let alone an Internet of things. Currently she studies, speaks, writes and rabble-rouses in the areas of home automation, security, networked A/V, wellness-related technology, biophilic design, and the business of home technology. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, and earned an MBA from the University of Texas at Austin. She is a recipient of the annual CTA TechHome Leadership Award, and a CEDIA Fellows honoree. A washed-up Ultimate Frisbee player, Julie currently resides in San Antonio, Texas and sometimes St. Paul, Minn. Follow on Twitter: @juliejacobson


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