Transformative Engineering Names Jeannette Howe VP of Sales

Howe joins Transformative Engineering with an impressive background in the consumer electronics industry. Most recently, Howe served as director of membership at BrandSource.


Transformative Engineering has appointed Jeannette Howe to its newly established position of VP of sales. 

Howe joins Transformative Engineering with an impressive background in the consumer electronics industry after holding key positions at national buying groups, trade associations and major retailers. Most recently, Howe served as director of membership at BrandSource.

Howe will be tasked with expanding and accelerating the distribution plan implemented by Jonathan Ralston, the Transformative's director of sales.

“We are extremely pleased to have Jeannette as a part of our team. Her experience, industry contacts and insight are the perfect fit for our company at this time. I can’t think of a better person to contribute to the continued success of the company,” says Jay Trieber, president, Transformative Engineering. “Jeannette’s qualifications, drive and sincerity are well known in the industry. She also embraces our values of innovation, quality and customer service. We are enthused to work together as we guide T-E into the next phase of our growth.”

Howe adds, “I feel very fortunate to have spent my career in the service of the independent dealer network – from the modest single person operation to the larger regional players in the CE/CI landscape. I look forward to seeing many familiar faces in my new role at Transformative Engineering.”

“Please come visit us at CEDIA in booth 5835,” she continues. “Our team would love to share Transformative Engineering’s innovative solutions with you.”

About the Author

Chelsea Cafiero:

Chelsea Cafiero is Senior Web Editor of CE Pro. She also manages the corresponding websites of sister publications Commercial Integrator, Security Sales & Integration, Campus Safety and Electronic House. Chelsea has previously covered politics, local news and consumer electronics. She joined the CE Pro family in 2012.