Total Tech Strengthens Synergies With Emerald Connected Media Brands

CE Pro, Commercial Integrator and SSI editors and publishers available to assist sponsors in presentation content creation and post-event media amplification programs. Enhanced event coverage planned, too.


 •

Now unified under Emerald Exposition ownership, the Total Tech Summit and sponsoring media brands CE Pro, Commercial Integrator and SSI are pulling together to provide enhanced value and synergies for sponsoring companies. Firstly, the Emerald media brands are now working to assist sponsors planning boardroom presentation develop compelling video content and other form factors.

For a modest fee, they can create content such as:

  • Case study installations/projects
  • Dealer success stories
  • End-user success stories
  • Dealer testimonials
  • Product reviews
  • About the sponsor’s product’s installation ease
  • About the sponsor’s tech support
  • About the sponsor’s marketing support
  • About the sponsor’s incentive programs
  • About the sponsor’s alliances and integrations with complementary manufacturers

Emerald media can also repackage the content and distribute it to tailored audiences of readers to stimulate inquiries, project thought leadership and build brand.

The media brands are also planning a much higher level of media coverage at the event including Facebook Live video broadcasts, other video interview coverage and extensive coverage of product and company news that breaks at the event.

“Total Tech is the premier hosted event for the custom, commercial and security integration integrators with almost 400 business leaders hosted last year doing more than $6 billion in annual revenue,” said Emerald Group VP, Brian Pagel.

“Emerald is investing more focused resources in the event to take it to the next level including media attachments such as our Optimize-Amplify Program, expanded editorial coverage and more to come. It’s all about driving value for sponsors, guests, readers and the industry as whole.”

For more information on the Total Tech Optimize-Amplify Program, contact Ray Lyons at ray.lyons@emeraldexpositions.com or 508-208-7655.

For more information on Sponsoring or Attending Total Tech, contact Nancy Franco at nfranco@ae-ventures.com or 508-618-4226.