Sony certainly used CES 2016 to display its depth in the audio, video and gaming spaces. The company's mammoth booth at the Las Vegas Convention Center was the site for the debut of new UHD 4K TVs with High Dynamic Range (HDR) color, Hi-Res Audio (HRA) Mastering demos, and, of course, PS4 gaming stations.
The new lineup of 4K Ultra HD televisions, the XBR-X930D/XBR-X940D and the XBR-X850D series, are built to support high picture quality with HDR (High Dynamic Range) compatibility and unique backlighting technologies in an ultra-thin design.
HDR reproduces a greater dynamic range of luminosity or brightness levels, bringing greater contrast to the screen. This increased contrast reveals the subtle nuances of the image, from detailed blacks and shadows to the brightest whites and colors. The HDR-compatible televisions also have Sony’s X-tended Dynamic Range PRO and TRILUMINOS Display technologies, for higher brightness, higher contrast and more vibrant colors.
“Sony knows HDR from the lens to the living room – we were among the first to use cameras that film in 4K and HDR and have been on the forefront of offering consumers technology that can bring the stunning experience of 4K and HDR into their homes,” says Mike Fasulo, president and COO of Sony Electronics. “Our new lineup of 4K HDR televisions is proof of our continuing efforts to bring the latest and greatest technologies to market that will provide the best home entertainment experience.”
Meanwhile, visitors to the booth were able to hear a variety of iconic music recordings that have been mastered by the award-winning engineers at Battery Studios in New York City. The demonstrations were designed to provide show goers with a greater understanding of the mastering process and the important role it plays in defining the Hi-Res Music experience for consumers.
The demonstrations showcased the works of such noted artists as Miles Davis, Simon & Garfunkel, Harry Nilsson, Leonard Bernstein and Bill Withers. All of these classic tracks are from the renowned catalog of Sony Music’s Legacy Recordings, which was recently acknowledged by The Recording Academy Producers and Engineers Wing for its dedication to excellence in sound quality for more than 25 years.