Samsung's new Rio Olympics ad for the Galaxy S7 Edge phone is incredible. “The Anthem” weaves together snippets of national anthems from around the world into one moving message of unity, love and hope.
Each snippet is sung not by locals, but by athletes and fans in a different land, in a different language.
The video concludes with Samsung announcing itself as a “Proud sponsor of a world without barriers.”
Samsung says in a statement:
The Anthem' is a reflection of the Samsung brand and our continuous pursuit to break down geographic barriers and unite the world through technology and borderless communication. By singing one anthem, fans and athletes across the globe can feel a shared sense of pride and unity and together celebrate collective progress, which is integral to the spirit of the Olympic Games.