Rayva, the Quintessential Bundled Home Theater Provider, Goes Unbundled

New Rayva Complete Solutions offers dealers flexibility to bring their own A/V gear to Rayva’s preconfigured home-theater systems.

Rayva, the Quintessential Bundled Home Theater Provider, Goes Unbundled

Rayva Complete Solutions provides homeowners a choice of Gold, Silver and Bronze home-theater bundles, and gives integrators the flexibility to bring their A/V components or use Rayva's preferred products.

Rayva was launched two years ago as the quintessential provider of high-end home-theater packages, starting at $68,000. The Theo Kalomirakis-designed theaters would include everything an integrator needs to deliver a complete home cinema from the fabrics to the lighting to the projectors and A/V racks.

Now Rayva is bringing choice into the paradigm with the new Complete Solutions packages – offered in Gold, Silver and Bronze bundles – allowing dealers to bring their own components or use Rayva’s preferred gear.

“Dealers who sell Rayva Complete Solutions are no longer locked into specific brands or products,” says Rayva president George Walter. “Dealers are welcome to take advantage of our relationships by purchasing directly through Rayva, but the decision is now theirs to make. By eliminating barriers, we're making it easier than ever for dealers to engage with Rayva without sacrificing the relationships dealers have developed with buying groups, manufacturers or distributors.”

Related: Turnkey Home Theaters from $69,000: Can Rayva Save the Category?

Also part of the new Complete Solutions offering is the choice of theater graphics designed by global artists and curated by Kalomirakis, executive director of Rayva.

“These designs break from tradition to bring new vitality to the field of home entertainment design,” he says.

The rest of Rayva’s hallmark services remain intact. For example, systems are acoustically tuned to the space for peak performance, and dealers have access to the company’s proprietary online configurator.

The software is used to set a range of room parameters and other design elements, allowing homeowners to experience their proposed theaters in 3D before committing to a project.

“Rayva makes it easy for integrators to professionally present home theater solutions to their clients and create accurate budget estimates,” Walter says. “We further simplify the installation of home theaters by approaching each cinema as a product rather than a project, eliminating the many complications that come with home theater design and installation.”

About the Author

Robert Archer
Robert Archer:

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob has also served as the technology editor for CE Pro's sister publication Commercial Integrator. In his personal time beyond his family, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons and Brazilian jiu-jitsu at Binda Brazilian Jiu Jitsu.




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