Rayva was launched two years ago as the quintessential provider of high-end home-theater packages, starting at $68,000. The Theo Kalomirakis-designed theaters would include everything an integrator needs to deliver a complete home cinema from the fabrics to the lighting to the projectors and A/V racks.
Now Rayva is bringing choice into the paradigm with the new Complete Solutions packages – offered in Gold, Silver and Bronze bundles – allowing dealers to bring their own components or use Rayva’s preferred gear.
“Dealers who sell Rayva Complete Solutions are no longer locked into specific brands or products,” says Rayva president George Walter. “Dealers are welcome to take advantage of our relationships by purchasing directly through Rayva, but the decision is now theirs to make. By eliminating barriers, we're making it easier than ever for dealers to engage with Rayva without sacrificing the relationships dealers have developed with buying groups, manufacturers or distributors.”
Related: Turnkey Home Theaters from $69,000: Can Rayva Save the Category?
Also part of the new Complete Solutions offering is the choice of theater graphics designed by global artists and curated by Kalomirakis, executive director of Rayva.
“These designs break from tradition to bring new vitality to the field of home entertainment design,” he says.
The rest of Rayva’s hallmark services remain intact. For example, systems are acoustically tuned to the space for peak performance, and dealers have access to the company’s proprietary online configurator.
The software is used to set a range of room parameters and other design elements, allowing homeowners to experience their proposed theaters in 3D before committing to a project.
“Rayva makes it easy for integrators to professionally present home theater solutions to their clients and create accurate budget estimates,” Walter says. “We further simplify the installation of home theaters by approaching each cinema as a product rather than a project, eliminating the many complications that come with home theater design and installation.”
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