Meridian America, Inc. (MAI), the exclusive importer of Meridian Audio products in North America, has announced a series of strategic price adjustments for key products available in the U.S. and Canada.
The new pricing structure includes products from all categories offered by Meridian, including Meridian Digital Theater, Music Systems and DSP loudspeakers.
“These bold price moves are a key component of our new Design and Specification Service,” says Ken Forsythe, vice president, MAI. “This complimentary service, introduced by MAI at CEDIA 2015, provides system design and recommendations, integration, and wiring diagrams. Now our partners have the opportunity to engage with new customers, offering them detailed, custom proposals of competitively priced systems—such as DSP Loudspeaker-based theater systems starting at $20,000, and DSP Loudspeaker-based music systems starting at $5,000.”
Looking beyond its newly announced pricing announcement, MAI has also developed a multifaceted approach to build business for its partners in 2016 and beyond.
“We are investing in our partners to extend the value of performance, making the Meridian Audio experience more widely available,” adds Forsythe. “MAI further adds value with the superior support, before and after the sale, for all products we offer.”
EJ Feulner, managing director of AHT Global, points out the changes MAI has introduced will have a profound affect on his company's business.
“We are thrilled to have new reasons to bring more customers to the Meridian brand, [which is] one of our most popular lines,” says Feulner. “We expect to see significant growth and immediate impact from MAI’s new strategy.”