Inside Loxone’s Philadelphia-Area ‘360-Degree Smart Home’

Loxone constructs 7,500-square-foot smart home in Media, Pa., to showcase its affordable ‘autopilot living’ home automation and full 160-device ecosystem.

Inside Loxone’s Philadelphia-Area ‘360-Degree Smart Home’

Loxone's smart home in Media, Pa., contains a $33,000 control system that includes lighting control and fixtures, HVAC dampers and control, multiroom A/V, security and more.

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Austria-based Loxone is taking on the U.S. custom integration market with its affordable smart home solution that minimizes the need for an interface. The company, which touts itself as the biggest home automation control system in Europe with more than 70,000 homes worldwide, has planted its U.S. roots with the construction of a new 7,500-square-foot smart home in Media, Pennsylvania, just north of Philadelphia.

Trimmed out in Loxone’s trademark lime green color, the home is available for any of Loxone’s 250 to 300 U.S. integrators to showcase the company’s “autopilot” technology that offers nearly “interface-less” smart living driven by extensive use of occupancy sensors. According to CEO Florian Woess, the Loxone ecosystem includes more than 160 different devices:

  • Temperature and humidity sensors
  • Water sensors
  • Intercoms
  • Hardwired “touch switches” called Loxone Touch Tree as well as wireless units called Loxone Touch Air
  • Smoke detectors (rated for secondary alert not code-rated for primary alerts)
  • Energy meters
  • Servers
  • HVAC dampers
  • Door and window contacts
  • Motion sensors
  • Wind sensors
  • Rain sensors
  • IR controllers
  • Weather stations
  • Architectural loudspeakers
  • Automation pool control and filtration systems
  • Lighting fixtures

Loxone was started in 2009 by co-founders Thomas Moser and Martin Oller with the goal of making an affordable smart home technology that was not dependent on a smartphone as the interface. Loxone built a smart home in Austria several years back with much success. In 2013, the company spread its wings to the U.S., opening an office in Lexington, Kentucky (Literally the old offices of Elan Corp. prior to its acquisition by Nortek.). Today, the company has 250 employees worldwide. 

Florian Woess (left), CEO, and Mark Skazenski, director of sales,
say Loxone's low-voltage lighting control and fixtures are a key
foot in the door for integrators with builders. 

It wasn’t until 2015 that the company decided to seriously target the U.S. market, according to Woess. In 2016, the company couldn’t find a suitable combination commercial office/showroom space so it decided to build the smart home in Media, selecting the area due to its proximity to New York City and Philadelphia, along with weighing the affordability of the area. The demo home is not a mansion by any means, but a normal two-story, five-bedroom home.  

Loxone’s authorized U.S. dealers receive one to two hours of remote training, and a three-day hands-on training for its Silver Partner integrators. According to Woess, about 60 percent of its authorized dealers emerged from the residential channel, with 20 percent coming from electrical and 20 percent from the IT world.

$33,000 System Costs Include Lighting

In all, the showcase home features 24 zones of audio, all lights, HVAC dampers, interfaces and more.  According to Mark Skazenski, director of sales, the entire system has an MSRP of $33,000. For builders, that cost includes all the lighting run on Cat 7 cable.

“If the Internet was to go down, this smart home would still operate as normal.”

— Mark Skazenski, Loxone

“Lighting control and lighting design are the foot in the door for integrators with builders by using Loxone. Builders can subtract 30 percent of the cost of fixtures and lighting circuitry,” says Skazenski, who admits the specific savings are hard to determine because of the variable cost of fixtures. 

Also unique versus other smart home automation systems, the Loxone ecosystem can be configured to not be connected to the Internet at all. 

“If the Internet was to go down, this smart home would still operate as normal,” says Skazenski. With no cloud control dependency, it also means the home is safer from cyberattacks, he notes.

Another unique feature is the interface, or lack thereof. “I love it that someone walks in to the home and does not see a control system,” says Skazenski. “We don’t force the homeowner to use a keypads, touchpad, iPhone or even talk to Alexa. You can just wake up and live your life.”

The demo home is flooded with sensors to detect movement in the room, as well as ambient light levels. Lights automatically turn on or off based on motion or lack of natural light.

Unique Loxone Interface

Loxone’s interface is called the Loxone Touch Tree (wired version via Cat 7) or Loxone Touch Air (wireless RF via a proprietary mesh-network ) and it looks like a glass 4×4-inch tile placed on the wall. There is no engraving. Controls are activated by touching the center or particular corners of the interface, as well as the number of touches. For example, touching the center turns on the lights. Double tapping the right side of the Loxone Touch activates the multiroom audio, and then the upper and lower right-side corners control volume up or down. Similar commands control light levels and colors, as well as motorized shades.

The interface also has a built-in temperature and humidity sensor. “You will not find a thermostat in this home,” remarks Skazenski. The interface can control the dampers in the HVAC ducts (also made by Loxone). Window sensors are also tied into the HVAC system to automatically activate a damper for a particular room when a window is opened. All of these actions are pre-programmed by Loxone in the default code, making it easier for integrators.

The Loxone Touch Tree interface has no engraved lettering but
operates via a series of touches to the center, left and right
to control lights, music and shades. 

Other features include a self-monitored fire and intrusion system, a third-party driver written to allow Amazon Alexa voice control, and water sensors. The panel that controls the smart home is a European-style DIN rail mounted system. On the entertainment side, the company also makes its own server, in-ceiling speakers, and a 12-channel amplifier.

“We call it functional assurance because you can use all our own equipment. We are not a control system, but a true modern smart home built from the ground up,” says Woess.

Last but not least, the Loxone Touch Surface turns any non-conductive material (tile, glass, wood, granite, etc.) into a control interface. In the show home, the actual countertop in the kitchen is a touch control device. 

Check out the slideshow of additional photos and information on Loxone's new smart home. 

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.


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