McIntosh Laboratory, Inc. and the global creative studio CONVICTS have teamed up to launch “Voice of Sound,” a new short film that celebrates the history of sound and music, voiced by the Grateful Dead’s Bob Weir.
McIntosh emphasizes that it was excited to partner with the creative studio CONVICTS for the project. McIntosh notes that it, along with CONVICTS are both New York-based brands that share a goal of elevating artists and celebrating music culture, especially during a time when music serves to connect communities and lift spirits up.
The film explores the genesis of sound and its role throughout history, incorporating flashes of McIntosh’s iconic moments and products that mix and mingle with imagery with a soundtrack that the company says only McIntosh could present. McIntosh stresses that it has powered the sounds of many moments, memories and lives around the world, and the company adds that it is excited to share this film to showcase its legacy and journey in a way that resonates with and connects people to help guide music lovers to find their own sound.
Looking back on the documentary, Sharkey Weinberg, director, CONVICTS, says the “Voice of Sound” project was an enormous amount of fun for the company, and because the content was so compelling the documentary fell into place quickly.
“From the beginning, the project took on a life of its own; the script wrote itself and the images appeared with startling clarity,” comments Weinberg.
“At CONVICTS, we are dedicated to creating purpose-driven work so to collaborate with McIntosh, the brand that’s provided the hardware for world-changing creativity over the years, was incredible. Plus, working with Bob Weir as our voice of sound was straight out of our wildest little Deadhead dreams.”
McIntosh boasts that since 1949 its audio systems have consistently pushed boundaries to channel pure, unadulterated sound, to power some of the most iconic moments in music. The brand stresses that it has remained true to its commitment to bringing people together through music– especially as we re-emerge after having spent more time at home, revisiting old songs and sounds that brought back fond memories.
Timed for release as we are all reentering the world, the unveiling of this project is designed to serve as a celebration of that journey and McIntosh’s role of cutting through the noise so that people can find musical enjoyment. The project is voiced by McIntosh’s friend, Bob Weir, guitar player for the legendary San Francisco rock band The Grateful Dead.
“I’ve been at McIntosh for over 30 years and have seen the brand touch so many lives by bringing sound and music to homes and events like Woodstock,” notes Charlie Randall, president, McIntosh.
“Telling a story so rich in history isn’t easy, and CONVICTS did a fantastic job of adding a human element that taps into that heritage and nostalgia. We were so excited to work with Bob for the project, I was thrilled when he said yes – for me, it had to be his voice.”