We're gearing up for CEDIA 2017, taking place this year in San Diego on Sept. 5-9. Ahead of the show, CE Pro spoke to Adrian Eiben, Business Unit Manager, Bose Custom Solutions, Bose, about what the company has in store for attendees in booth #4515, which will be its biggest CEDIA presence yet.
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What would you say to dealers who are already familiar with your product line?
Bose has the largest portfolio of wirelessly enabled audio products for the home, and we’re continuing to add critical custom channel features and benefits.
Our dealers have embraced our Lifestyle premium home theater and Soundbar solutions that we launched last year, and now that we are announcing upcoming deeper integration with our control partners and Amazon Alexa we are much better suited to meet the needs of all of our installation dealers.
Leading the charge has been the SoundTouch 300 soundbar which has been an enormous success in our channel. For dealers looking for a flexible, great sounding soundbar with built-in Wi-Fi and Bluetooth, the Bose SoundTouch 300 soundbar is an ideal solution. It provides both great sound and high versatility. It can be used as a 1.0, 1.1 or 5.1 solution when combined with our wireless Acoustimass 300 bass module and our Virtually Invisible 300 wireless surround speakers, giving our dealers and customers ultimate flexibility.
What would you say to dealers who are stumbling across your company for the first time?
Bose has been in business for over fifty years, so it’s a brand many customers have come to know, respect and aspire to have in their homes.
Dealers who work with Bose have access to this broad customer base, and more importantly access to a comprehensive line-up of wirelessly enabled products, home theater systems, architectural speakers, outdoor speakers and home automation integration solutions that deliver uncompromising audio performance in an elegant design.
The products we’re introducing at CEDIA this year will add to this capability, and we encourage everyone to stop by booth #4515 to listen for themselves and learn more.
If an integrator stops by your booth with only 5 minutes to spare, what’s the one product he should examine or one question he should ask?
Be sure to come by booth #4515 to experience our deep integration with Alexa and leading home automation partners in the industry, as well as our best-in-class SoundTouch 300 soundbar and our popular 5.1 Lifestyle systems that deliver brilliant audio performance in a beautifully crafted design.
We will also be demonstrating a custom Lifestyle solution built from the ground up, exclusively for the installation channel. All of these home theater products are part of our extensive wireless multi-room ecosystem that gives the dealer a Bose offering for every room of the home.
What are you looking forward to at CEDIA 2017?
This year’s CEDIA presence is the biggest ever from Bose. Please stop by for a demonstration of our Lifestyle 600 in-wall home theater system, which gives our installation dealers a built-in, customizable and exclusive 5.1 offering, all powered by Alexa.
Do you have any giveaways, contests or quirky features planned for CEDIA?
We’ll be working closely with our distribution partners who are also on the CEDIA show floor to help drive awareness and traffic to our booth to highlight the updated integration that we will have with our control partners and our product lineup.
Our goal at this CEDIA show is to have as many dealers as possible experience our new Lifestyle 600 in-wall home theater system powered by Alexa. We believe dealers will see an immediate business fit and need for Bose products in their product portfolio.
Think of your closest competitor (company or product). What is one thing you do offer that they don’t?
Expect more than ever from Bose this year. The latest products from Bose not only provide dealers with the best in performance and design, but they also offer flexibility and integration with the most popular home automation brands.