CEDIA Expo Design + Connection: Brondell Takes Luxury Bidets High Tech

What’s a company that specializes in bidets and toilets doing at CEDIA Expo 2019? Brondell adds electronic bathroom luxury amenities to the smart home for designers and integrators to see in this year’s Design + Connection Pavilion.

CEDIA Expo Design + Connection: Brondell Takes Luxury Bidets High Tech

For the second year, CEDIA Expo is welcoming architects, interior designers, kitchen and bath specialists and other non-traditional attendees to the show as part of its Design + Connection Tours, which were a hit in their debut last year in San Diego.

This year, attendees can find exhibitors in the Design + Connection Pavilion (booth #1960) and at booths along the tours, which will be led by Jamie Briesemeister of St. Louis-based Integration Controls and Peter Cook of Automation Design + Entertainment in Kalamazoo, Mich.

For a sneak peek at some of the Pavilion exhibitors integrators might not be as familiar with as, say, Design + Connection Tours sponsors that include Control4Salamander and Samsung, CE Pro reached out to a few participants.

We had previously mentioned Brondell as one of “5 Wellness Companies You Never Heard Of,” and heading into the Expo, Alison Patella, digital marketing manager, gives us a glimpse of what that company (booth #1658B) is about – and why designers and integrators won’t want to flush away the potential profit opportunities.

What’s the elevator pitch about the company, including aspects that integrators should find compelling?

Brondell is a leading healthy home innovator from San Francisco with an award-winning line of high-tech Swash bidet seats.

Our Swash 1400 was engineered to fit into any home or bathroom and transform any toilet into a luxury spa experience.

What are some differentiators in what you’re doing compared with applicable competitors in the space?

Brondell’s Swash 1400 is designed specifically for the North American market, taking the luxuries, comfort, and superior clean of Japanese electronic bidet seat culture and making it more approachable, affordable, and intuitive. 

What can visitors to the booth expect to see at the CEDIA Expo booth, in terms of products, specific demos, anything else of note?

Brondell will showcase their flagship Swash 1400 Luxury Bidet Seat with complete high-tech feature set including adjustable washes, warm air dryer, heated seat, built-in deodorizer, nightlight and wireless remote.

What are the top 1-2 takeaways for designers and integrators to glean from visiting with the company during CEDIA Expo?

Brondell’s Swash 1400 is one of the easiest, most affordable ways to transform any bathroom into a luxury spa experience.

Bidets are one of the fastest-growing bathroom trends in the United States and will soon be ubiquitous in the American home. 

About the Author

Arlen Schweiger:

Arlen Schweiger is executive editor of CE Pro and former managing editor of sister publications Commercial Integrator and Security Sales & Integration. Arlen contributes installation features, business profiles, manufacturer news and product reviews.


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