High Performance Speaker Company THIEL Enters Wireless Audio Market at CES 2017

THIEL Audio bursts into the wireless audio market at CES 2017 with its AURORA LifeStream Home and battery-powered AURORA LifeStream Tour.


Since the 1970s THIEL Audio has developed some of the most respected loudspeaker designs in the home audio market. Diversifying its product portfolio, the Nashville, Tenn.-based company is set to launch its Aurora line of wireless audio louspeakers, which includes options for home and portable applications, at CES 2017 in Las Vegas on Jan. 5-8. 

THIEL says the first products in the line are the AURORA LifeStream Home and the battery-powered AURORA LifeStream Tour.

Both speakers will incorporate Apple AirPlay, DTS Play-Fi and Bluetooth wireless connectivity options. THIEL says once DTS updates the firmware on its Play-Fi platform, the speakers will be compatible with Amazon Alexa.

“We studied the marketplace through the lens of design and technology that connects, and identified a significant opportunity in the wireless space,” explains Stuart Levine, chief revenue officer, THIEL Audio. “We looked at where design is gaining ground and focuses on the areas consumers are paying attention to and investing in. The opportunity to make products that give the consumer a creative edge is one that is energizing, and the feedback and focus groups and advanced viewing events have been positive.”

Each of the AURORA products are available in a choice of black or white. THIEL supports the speakers' aesthetics with a selection of interchangeable trim kits that allows homeowners to customize the appearance of the products. 

THIEL says it will offer downloadable 3D files on its website for consumers to use with their 3D printers to create their own unique designs to further support the customization of the AURORA speakers. 

About the Author

Robert Archer
Robert Archer:

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob has also served as the technology editor for CE Pro's sister publication Commercial Integrator. In his personal time beyond his family, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons and Brazilian jiu-jitsu at Binda Brazilian Jiu Jitsu.




Wireless Audio