CEDIA Expo and Commercial Integrator Expo recently formalized an expanded engagement with THE rAVe Agency. For the last year, CEDIA Expo entrusted THE rAVe Agency for full-service creative expertise. Now, however, THE rAVe Agency will help power both CEDIA Expo and Commercial Integrator Expo, a new co-located event. The full-service creative agency serves the AV, UC&C and digital signage industries.
Building on CEDIA Expo and rAVe Agency Alliance
In 2022, CEDIA Expo and the agency forged an exciting alliance. The resulting in-person event, which welcomed 11,946 industry professionals and 317 exhibitors, was impactful and electrifying. Indeed, it was the channel’s largest gathering in more than two years. Now, THE rAVe Agency will be responsible for elevating both CEDIA Expo and Commercial Integrator Expo. It will do so through strategic and integrated public relations, social-media marketing, live-event production, digital experiences, public speaking, thought leadership and other creative initiatives.
THE rAVe Agency is uniquely positioned to ignite new possibilities for CEDIA Expo, Commercial Integrator Expo and their exhibitors. In fact, the agency has more than 50 years of combined professional experience in the commercial AV industry. Thus, it is equipped to solve companies’ unique communications and marketing challenges,
Jason McGraw, CTS, group vice president, Emerald, expresses enthusiasm about how the co-located shows will provide unparalleled access through the adjacency of residential and commercial technologies. Indeed, he explains, “The co-located events will feature an expanded exhibit show floor, additional educational sessions and amplified networking options.”
McGraw underscores the incredible success of CEDIA Expo 2022. However, he adds, Emerald is just getting started. “We are thrilled to expand our partnership with THE rAVe Agency to amplify the powerful impact of activations, networking and education at CEDIA Expo and Commercial Integrator Expo,” he enthuses. “With THE rAVe Agency, we look forward to introducing new, vibrant ideas to elevate our brand and relationships across residential and commercial technology industries.”
Gary Kayye originally founded Kayye Consulting in 1998 as the AV industry’s first marketing consulting firm. Today, THE rAVe Agency is a full-service creative agency focused exclusively on the AV market.
New Initiatives and Opportunities
“We are energized to expand our relationship with CEDIA Expo,” Kayye, the agency’s co-founder and director, says. He adds, “In 2023, CEDIA Expo and Commercial Integrator Expo will feature new initiatives and opportunities to create the most captivating events for the residential and professional AV technology industry.”
CEDIA Expo and Commercial Integrator Expo 2023 are set to take place September 6 through 9, 2023, in Denver, Colo. To learn more about CEDIA Expo, visit the CEDIA Expo site. To learn more about Commercial Integrator Expo, visit the CI Expo site.