Home Technology Association Launches Mind Share Webinars

The Home Technology Association (HTA), a third-party certification for home technology installation companies, announced its new ‘Mind Share’ series of webinars, designed to grow and hone the integrator’s skills with carefully chosen topics that maximize business opportunities and help ensure future success. 

The HTA had its first dealer webinar last August in lieu of the planned in-person dealer event that was canceled due to the pandemic. “The feedback we received from both our certified integrators and supporting brands was extremely positive, with many asking for the HTA to create more leadership webinars. This led to two more in the last quarter of 2020, and our March 3rd, 2021 webinar “Pay Yourself What You’re Worth” was another hit,” says Josh Christian, CEO of HTA. “We are excited to help our members prosper with the topics we will consider this year. These are all topics of interest to our members and reflect the HTA’s push for integrators to work more cohesively with the architect, builder, and interior design trades.” 

The Mind Share series will kick off on April 21, 2021, at 2:00 PM EST with a webinar titled “You Don’t Need Leads…You Need CLOSES, Dummy!” Moderated by Jason Knott of CE Pro, this session will turn the conversation about lead growth on its head and will be the first HTA-hosted webinar that is open to all integrators. 

The “You Don’t Need Leads…You Need CLOSES, Dummy!” webinar will explore the fact that many integrators are focused on getting more leads as a catalyst for growth when in reality they need to focus on their closing ratio. The discussion will include a panel of top sales closers that will share ways integrators can work smarter, not harder. HTA Certified panelists include: Ed Gilmore of Gilmore’s Sound Advice, N.Y.; Mark Ontiveros of Audio Images, Calif.; Barry Schurr of Osbee Industries, N.Y.; and Eric Thies of DSI Luxury Technology, Calif. Learn more and register here.

Upcoming HTA Mind Share webinars will explore topics such as: 

• April 21: “You Don’t Need Leads…You Need CLOSES Dummy!” 
• May 19: “D-Cinema: The Ultimate Frontier for High-Performance Cinema”
• June 23: “Cracking the Code on How to Sell Lighting Fixtures”
• July 21: “Tips & Tricks to Make Architects Your Best Friend”
• August 18: “Tips & Tricks to Make Interior Designers Your Best Friend”
• September 15: “Tips & Tricks to Make Builders Your Best Friend”
• October 27: “How Do You Stack Up?”

More news from HTA: Seymour-Screen Excellence Joins HTA

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