21st Century Distributing, has announced that its 2024 Virtual Roadshow, now in its fourth year, was a major success.
This fully virtual, one-of-a-kind event shattered records across all metrics, according to 21st Century Distributing. This year, the Virtual Roadshow extended to a four-day event, offering attendees even more opportunities to learn and win—all conveniently accessible from their computer, tablet, or smartphone. Participants joined the Virtual Roadshow from a variety of locations—whether on job sites, in transit to their next project, or between client meetings and proposal prep—taking advantage of virtual vendor booths and live webinars wherever their work took them.
“We’re incredibly grateful to our dealers, vendor partners, and everyone involved in this year’s roadshow. The collective support allowed us to reach new heights in creating an engaging, innovative, and successful event,” said Mark Garijanian, VP of Marketing for 21st Century Distributing. “With every year, we set the bar higher, and we’re already looking forward to next year’s roadshow with even more ambitious goals.”
From increased registration and dealer participation to exceptional vendor support, exciting product giveaways, interactive games, and free daily lunches in a virtual food court, the 2024 Virtual Roadshow showcased a high level of interactivity and engagement, the distributor asserts.
Key Highlights from the 2024 Virtual Roadshow Include:
- Record-Breaking Booth Visits: Dealers spent more time and visited more virtual booths in the 2024 Roadshow compared to previous years—The distributors states the event saw an increase of more than tenfold in booth participation from the previous year. Vendor interactive booths provided dealers with valuable content, creating opportunities to learn, earn points, and win prizes from a range of sponsored vendors.
- Significant Growth in Training Participation: Participation in live training sessions also soared by over 155%, not to mention later watched recorded training session views increased by 190% compared to last year. 21st leaned into the previous three years success adding an additional day of live trainings this year (36 in total) which saw thousands of attendees!
- Over $100,000 in Prizes Awarded: Thanks to overwhelming vendor support, 21st Century Distributing awarded over $85,000 in prizes, plus an additional $20,000+ in live webinar raffles. Dealers engaged in learning opportunities, arcade games, and daily lunches in their virtual food court, making the event as interactive as it was informative.
