Five Three-Minute Reads on Sales and Marketing

This download presents basics in the realms of revenue generation and proper advertising and branding.

The first step in selling? If you own your own business, it’s establishing a fair market value. What does the job cost me? What can I expect to make? How much can I mark up material and labor?

You can begin to answer those questions (and those very questions are the ones we hear the most at CEDIA when it comes to business operations) by determining the breakeven point.

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