After entering the window covering market a few years ago, Screen Innovations is bolstering its dealer support capabilities through the launch of its Fabric Wizard tool.

Screen Innovations (SI) states the new web-based tool is designed to guide integrators, interior designers and homeowners through the process of selecting window shade fabrics and other design elements.

“We recognize that fabric selection is unfamiliar territory for many when designing shading solutions,” says Ryan Gustafson, CEO, Screen Innovations.

“Fabric Wizard helps integrators get up to speed quickly on the important aspects of fabric selection and leads them through the specification process while providing them with an interactive tool that helps their clients visualize how fabric composition and color influences its ability to block UV rays, control the indoor climate, enable a view of the outdoors, or keep bugs out.”

SI Fabric Wizard Tool Makes Shade Design Easy

The Texas-based company explains the Fabric Wizard tool provides a choice of more than 850 indoor and outdoor fabrics, as well as insect screens from manufacturers such as Phifer, Mermet, Serge Ferrari, Wilson and others.

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SI emphasizes that its new Fabric Wizard is also organized according to the installation location, function, color, and other parameters to streamline the task of selecting fabrics. The wizard starts by asking website visitors to identify the purpose of the shade based on parameters such as UV protection, privacy, heat reduction, glare control, or insect prevention. Based on those answers, as well as color preferences, the Fabric Wizard will then produce a manageable list of appropriate fabric choices. SI says that Integrators can present these options to their customers with the confidence the fabric choices will look and perform optimally for the intended application. 

For customers who also want physical samples of products recommended by Fabric Wizard, SI will send up to three swatches free through SI dealers.

“We always suggest people place the fabric swatches on their intended windows and live with them for a while before making a final decision,” comments Jason Russell, VP of residential sales, Screen Innovations.

Integrators can also pull fabric swatches from the SI’s Nano demo kit, which contains 300-or-so of the company’s most popular fabric offerings.

SI adds the Fabric Wizard complements its Flow online shade configuration and ordering software.  After using Fabric Wizard integrators can plug the fabric choice into the Flow configuration tool, adding dimensions, motorization type, and other specs to build a complete turnkey shading solution, along with estimated pricing.

“As always, SI’s Design Service team is available to assist integrators and designers at any time and to handle custom shading requests,” notes Russell.

“Our goal is to help integrators, designers, and end-users understand how shades differ in their composition and functionality and why those facets are important to consider when choosing shading products for the home. By understanding these principles, they can confidently design the best shading solution for any indoor or outdoor home environment.” 

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